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Prime Day is the second-biggest shopping event on Amazon, after Black Friday & Cyber Monday.
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– April 15, 2021
The event is held on the second Tuesday of July and it’s available exclusively for Amazon Prime subscribers. All deals appear in the special Prime Day directory.
If you haven’t subscribed to Prime yet, you can do it any time, even during the Prime Day – and start getting the deals the moment later. Read on this post, and you’ll find out how to be smarter than that.
Amazon Prime is a popular subscription-based service that gives access to dozens of benefits across several product categories, exclusive features, and early deals. Its cost is $12.99 per month or $119 per year. Amazon raised the fees for US customers in April 2018.
Members can access Prime Music and Prime Instant Video, Audible Channels, and Prime Reading for free. They get delivered Prime-eligible items for free in two days or get 30-minute early access to select Lightning Deals. The full list of Prime benefits is available at the end of the post.
In the list below, you will find short tips that will let you explore Prime Day deals quicker and more effectively. It’s all about making sure you won’t miss any attractive offer, which usually means you get it before the others.
Amazon Prime Day – tips and tricks to make the most if it
1. Get good deals before Prime Day
Prime Day is not a one-day event any longer.
The first Prime Day took place on July 15, 2015. Since then, Amazon was continually extending the offers backward to create shopping expectations the same way it’s done for Black Friday and Cyber Monday.
It may, therefore, turn out that you get your best Prime Day deal a week before Prime Day.
You should, obviously, mark the calendar for the big day which is on the second Tuesday of July.
Before that, during the weekend preceding Prime Day, you should also check out Amazon Gold Box home page for available and upcoming Prime-eligible Lightning Deals. Checking out Gold Box a week earlier is also a good idea.
Lightning Deals are open while supplies last. Some of them are available for Prime members 30 minutes before regular Amazon customers can access them. If you are a Prime member, you have a priority in claiming these deals, so that you won’t miss anything worth buying.
We observed that the number of available Prime deals listed on Gold Box is rapidly growing a few days before Prime Day. Some of them are almost as attractive as the ones listed in the official Prime Day directory.
2. Explore Amazon Prime Insider
Prime Insider is Amazon’s official blog addressed to Prime members. And you don’t have to be subscribed to read its content.
The blog is the best way for non-members to track what’s happening in Amazon’s most advanced subscription platform. It contains most important announcements, including tips, deals, rankings, and content recommendations.
I suggest you visit Prime Insider and check out the posts backward, to get a clue about how you can benefit from Amazon Prime in the longer run. Reaching as far as the last Black Friday will give you a hint about how deep Prime Day deals can be.
From our experience (and we cover Prime Day since the first edition in 2015), Prime Day deals are almost as attractive as the ones for Black Friday & Cyber Monday.
3. Subscribe to Amazon Prime newsletter
If you prefer to get notifications to your email inbox, you can subscribe to a free Amazon Prime Insider newsletter.
You will receive emails every week or two. The early July newsletter will undoubtedly reveal upcoming Prime Day offers, and provide links to most attractive sale sections.
4. Watch Prime Day deals with Amazon app
An even more convenient way to track Prime deals – and Prime Day deals in particular – is getting a free Amazon Shopping app.
Once you install the app on your smartphone or tablet, you can set up notifications when the deals you observe go live.
In the app, tap “Menu” icon in the top left corner. Then tap “Today”s Deal,” and then “Upcoming.” Find the deal you want to track and tap “Watch This Deal.”
5. Set up Amazon Assistant in your browser
Another way to control products from your Amazon wishlist that can get a price cut for Prime Day is to install Amazon Assistant browser extension.
The extension is available for popular browsers for desktop computers, such as Google Chrome, Mozilla Firefox, Safari, Microsoft Internet Explorer and a few others. You can use it to track products not only on Amazon.com website but also other Amazon online stores.
Amazon Assistant helps you “make better decisions wherever you shop online.” Besides providing information about the status of ordered items, it helps compare products you like.
On top of that, the extension gives instant access to today’s and featured deals, and can notify you once the price of the product on your wish list goes down.
6. Join Amazon Prime before Prime Day sale goes live
It’s is the most important tip for non-subscribers. There is no free trial when you subscribe during Prime Day.
Usually, when you sign up for Amazon Prime, you can test the service for 30 days, free of charge. When you cancel the membership during this period, you won’t pay anything.
The free trial gives full access to all benefits, including exclusive deals, digital content, and free two-day shipping.
However, the free trial is not available for users who subscribe during hottest shopping days, such as Prime Day or Black Friday.
You definitely won’t be able to enjoy free trial when you subscribe on Prime Day. What’s more, Amazon may extend the non-trial mode to a few preceding days.
You should assume that the moment Prime Day offers go live, there is no chance for a free trial.
Therefore, it’s good to subscribe to Amazon Prime two or three weeks earlier, to make Prime Day fall into the free trial period.
7. Get a discount on Prime membership in autumn
Some users are determined to get Amazon Prime membership, and they wait for events like Prime Day or Cyber Monday.
If you are going to subscribe sooner or later, why not grabbing Prime at the lowest possible cost?
Here is the trick. Wait for a Prime subscription deal where you can pay less for a yearly membership fee. We’ve seen such deals already, and the usual time they are offered is in mid-November.
So far, the discount was around 20%. If you buy the membership in November, it will still be active on Prime Day (but you’ll need to prolong it to benefit from next year’s Black Friday and Cyber Monday.)
8. Compare Prime Day deals between Amazon stores
Prime Day is a global event. It takes place not only in the main Amazon online store, but also in the stores localized in other major countries, such as the U.K, Germany, Australia, India, or Germany.
If you live outside the U.S. and haven’t subscribed to Amazon Prime yet, you can compare Prime Day deals between stores.
For instance, if you live in Germany, and subscribe to Prime in the U.S. store, you won’t be eligible for free two-day shipping – which you can have in the German store.
On the other hand, a selection of Prime Day deals in the German store may be smaller.
What you should also take into consideration is a range of benefits in two Amazon stores you compare. The U.S. store always offers the largest portfolio of benefits.
9. Amazon Prime – useful links
Do you want to learn more about Amazon Prime multi-benefit subscription? Make sure to explore these tips:
- Amazon Prime – tips and things to know – our extensive guide will help you spot the best features, compare benefits, and see cost comparisons,
- Amazon Prime help pages – Amazon’s official help pages covering Prime: overview, managing ownership, eligible items,
- Terms and Conditions: Amazon Prime – conditions of use, membership cancelation, fees and renewal, limitations – read them carefully before hitting “Subscribe” button,
- How to find Prime-eligible items on Amazon – here is a short and handy guide showing a few ways to spot items that give extra benefits from being a Prime member,
- Things to know about Amazon Prime Reading – this service is a part of Prime, and gives access to a rotating list of Kindle ebooks, magazines, comics, and Audible audiobooks.
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Amazon Prime – a complete list of features
- Free Two-Day Shipping – on eligible items to addresses in the contiguous U.S.,
- Free Same-Day Delivery – in certain areas,
- Kindle Owners’ Lending Library – you can borrow one book each calendar month; the catalog includes over 1,000,000 ebooks,
- Kindle First – early access to download a new book for free every month from the Kindle First picks,
- Audible Channels – free access to original audio editions of standout articles and news from top sources,
- Prime Reading – free access to over 1,000 top Kindle books, magazines, and comics,
- Prime Instant Video – unlimited streaming of movies and TV episodes,
- Prime Music – unlimited, ad-free access to hundreds of Prime playlists and more than a million songs,
- Prime Photos – secure unlimited photo storage in Amazon Cloud Drive,
- Prime Pantry – members can purchase low priced grocery, household, and pet care items for a flat delivery fee of $5.99,
- Amazon Elements – access to Amazon’s line of everyday essentials,
- Prime Early Access – 30-minute early access to select Lightning Deals and new events on MyHabit.com,
- Membership sharing – Prime members may share the account with up to four eligible household members living at the same address.
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Keep exploring. Here are more posts for Amazon users:
Prime Day deal for non-members: save huge on 160 Kindle bestsellers!
– October 14, 2020
Not one but five Kindle Unlimited deals are available for Prime Day 2020
– October 10, 2020
There is a better Kindle Unlimited deal than what’s offered for Prime Day
– September 29, 2020
Book lovers’ guide to Prime Day 2020 deals available not only for subscribers
– September 29, 2020
Prime Day 2020 Kindle price watch and predictions
– September 25, 2020