How to find Prime eligible items on Amazon

Amazon Prime is a subscription-based membership program with a yearly fee of $99 and 22 million eligible products.

If the physical item is Prime eligible, you will get it delivered in two days for free. There are also movies, songs, and books you can access for free.

Unlike other services, Prime doesn’t have a landing page, from where you can browse all Prime eligible items. It can be easily explained: there are too many items in too many categories to do that.

It’s not difficult to find products that qualify for Prime benefits. Amazon makes a lot of efforts to clearly highlight Prime items across the store.

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How to find Prime eligible items on Amazon

There are four ways to find Prime eligible items on Amazon:

1. When you search for a product.
2. On a page with product details.
3. On deals pages and sections.
4. Special pages for Prime eligible digital items.

The general rule is that every eligible product is marked with a small Prime logo.

On search pages

When you browse Amazon website, you’ll see Prime logo everywhere. On search pages, the logo appears next to item’s price. It’s very useful because for Prime members eligibility becomes one of the important factors in deciding which product to buy.

Here is the example of search results in Amazon Instant Video department. The prices start from $0.00 because for Prime members the videos are free to play and download.

And here is the example of Prime eligible items in Electronics department. Prime items qualify for free two-day shipping.

On product pages

Things get more complicated on single product pages. Generally, the Prime logos appear on pages of digital items, like videos, songs or ebooks.

Here is the product page of a Kindle ebook included in Kindle Owners’ Lending Library. Under the price of the Kindle edition, you’ll see a small Prime logo with a “Borrow for free” text that links to info about Kindle Owners’ Lending Library.

On product detail pages of movies and TV series, there are two hints:

• the logo next to video’s thumbnail,
• the info about Prime above the “Watch Now” button; the “Watch Now” button is modified to prompt to start using Prime.

Some time ago the Prime logo appeared also on product pages of physical items. The Prime logo was placed next to item’s price. There was also a widget explaining the benefits of Prime membership.

Now the logos are gone, but you are still able to find out whether the product qualifies for free shipping. Above “Add to Cart” button there is a checkbox accompanied by a message “Yes, I want free two-day shipping with Amazon Prime”.

On deal pages

Prime eligible items, the ones that are included in Prime Early Access, are marked with a Prime logo.

For instance, when you visit Amazon Gold Box landing page all the Lightning Deals that are displayed 30 minutes earlier for Prime members look like this:

Browse pages for Prime eligible digital items

There is no landing page for all Prime eligible products, but the exception is digital content. Below you’ll find browse pages for videos and music:

• Prime Instant Video – movies
• Prime Instant Video – TV series
• Prime Music – songs
• Prime Music – albums

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