Prime Day 2018 Kindle, Fire, and Echo deals – here is all you can get right now

If you buy an item via this post, we may get a small affiliate fee. Details.

85 best Kindle, Fire, Echo, and iPad deals for Black Friday & Cyber Monday 2018

Check out the newest guide: 85 best Kindle, Fire, Echo, and iPad deals for Black Friday & Cyber Monday 2018

Top article
Here is the ultimate round-up of the best Black Friday & Cyber Monday 2018 deals on Kindle, Fire, Alexa, and iPad. From Amazon, eBay, Best Buy, Etsy, and other online stores.
Amazon Prime Day 2018 - a complete guide to Kindle, Fire, and Echo deals

Take a look at the updated list of Prime Day 2018 deals on Kindle, Fire, and Echo devices, as well as Kindle Unlimited and Audible / Images: Amazon

Expect the biggest deals ever on Echo speakers and other Alexa-enabled devices. Price cuts on Kindle e-readers should be similar to last year.

In a press release announcing Prime Day 2018, Amazon is claiming it will be the biggest shopping event ever held.

100 million Prime subscribers around the world will have exclusive access to over one million deals across almost all categories, including apparel & personal accessories, home & garden, or electronics.

Among the deepest deals, you will see the ones on voice-controlled devices: “Prime members will enjoy the biggest deals yet on Alexa-enabled products, including Echo, Fire TV, and Fire tablets this Prime Day.”

The official Prime Day 2018 shop is a great way to spot highlighted deals, but on a single page, you can’t put all exciting deals.

That’s why we are putting together a list of all current deals available exclusively for Prime members. These deals are addressed to users or potential users of Amazon’s devices and services: Kindle e-readers, Fire tablets, Echo speakers, or Kindle Unlimited and Audible subscriptions.

The last part of this overview lists all currently active deals that are available for all Amazon customers, not only Prime members. Sometimes, these regular offers, naming only the Kindle Unlimited deal, are more attractive than what you can find in Prime Day 2018 directory.

9 Amazon Prime Day tips to help you save even more money and time

Read also 9 Amazon Prime Day tips to help you save even more money and time

Top article
Follow these tips to grab the best Prime Day deals at the lowest possible prices and most favorable conditions. Follow Prime Insider, get Amazon Shopping app, get Amazon Assistant browser extension, and more.

Prime Day 2018 deals – Kindle, Fire, Echo & more

Prime Day 2018 Kindle deals

Amazon Prime Day 2018 - best deals on Kindle e-readers

Here are the best Amazon Prime Day 2018 deals on Kindle e-readers and Kindle bundles / Images: Amazon

The main directory of Prime Day 2018 deals may not include everything that’s related to Kindle e-readers. We’ve collected them in a handy list below.

  • Top deal: get Kindle Paperwhite for only $79 – no such huge price cut was ever offered on the 3rd-generation Kindle Paperwhite. On Prime Day 2017, the discount was $30. So, on Prime Day 2018, you can save $40 and pay only $79 ($119) for the WiFi-only variant with special offers,
  • get the basic Kindle for $49.99 – the regular price of the entry-level Kindle model is $79.99. You can, get it now at the price reduced by $30 (38%), to $49.99. We were expecting a deeper deal on the basic Kindle, though,
  • save $25 on Kindle for Kids Bundle – in July 2018, you can get a special Kindle bundle that’s designed for children. Besides the entry-level Kindle model, it includes a durable kid-friendly case cover, and a 2-year worry-free guarantee. Now you can get it for $99.99 ($124.98), and keep 20% in your pocket. It sounds like a great back-to-school deal,
  • get certified refurbished Kindle Paperwhite for $69.99 – the best selling Kindle model will be sold during Prime for $79.99, but if you want to pay even less, you should take a look at this refurbished one. It is tested to look and work like new and its price is down to $69.99, after the discount for Prime members.

Prime Day 2018 Fire tablet deals

Prime Day 2018 - best deals on Amazon Fire tablets

Here are the best Amazon Prime Day 2018 deals on Fire tablets / Images: Amazon

  • Top deal: get Fire 7 for $29.99 – the 7-inch Fire is Amazon’s most affordable tablet. The regular price is $49.99 but for Prime Day 2018 the device is discounted by $20, so that you can grab it for only $29.99, and your saving is as much as 40%. We’ve seen this deal price last year on Prime Day and Black Friday,
  • save $30 on Fire HD 8 – the middle-size Fire tablet is also on sale for Prime members through July 17, 2018. It features the 8-inch HD display, and you can get it for $49.99 which means a 38% price drop from $79.99,
  • save $50 on the 10-inch Fire HD – Fire HD 10 is a powerful entertainment machine. It combines widescreen 1080p Full HD display (1920 × 1200 px, 224 ppi) with hands-free Alexa voice assistant. Its list price is $149.99, but you can get it now for $99.99 and save $50. The same price cut on the 10-inch Fire was offered on Cyber Monday 2017,
  • get certified refurbished Fire HD 8 for $39.99 – the regular price of this 8-inch Fire tablet is $79.99, but you can get a discount right now if you are a Prime member. The final price will be $39.99. This is a certified refurbished item – it’s renewed, tested, and certified to look and work like new,
  • save $30 on certified refurbished Fire HD 10 – if you prefer the bigger model – the one with hands-free Alexa – you can also grab it now without waiting for Prime Day. The refurbished Fire HD 10 is for Prime members $89.99.

Prime Day 2018 Echo & Alexa deals

Prime Day 2018 - best deals on Echo and Alexa-enabled devices

Take a look at Amazon Prime Day 2018 deals on Echo smart speakers / Images: Amazon

Here is a round of the best deals on Echo smart speakers and Alexa-powered devices:

  • Top deal: save as much as $100 on Amazon Echo Show – this early Prime Day 2018 deal is still active, offering one of the highest price cuts on Amazon devices. Introduced in June 2017, Echo Show is an attention-catching smart speaker with a large 7-inch touchscreen display and powerful, room-filling Dolby speakers. The regular price of this device is $229.99 but now you can buy it for only $129.99, and save 43%,
  • Top deal: get Amazon Fire TV Stick for $19.99 – it’s the lowest price for an Amazon device on Prime Day 2018. The next-generation TV stick comes with Alexa Voice Remote. It means you can launch and control content just with your voice. The device costs now $19.99, down from the regular price of $39.99, which means you save as much as 50%,
  • get Echo Dot for $29.99 – with Echo Dot you can bring Alexa to any room – especially now when the 2nd-generation smart speaker has the price reduced by $20, to $29.99 ($49.99). It makes the saving of 40%,
  • save $30 on the 2nd-generation Amazon Echo – this great-looking Alexa-enabled smart speaker is available in fashionable designs including fabrics and wood veneers. Prime members can grab the device for $69.99, instead of $99.99 (30% off). Just a reminder that Echo connects to Alexa to play music, make calls, set music alarms, ask questions, control smart home devices, and more – instantly!

Prime Day 2018 deals on Audible and Kindle Unlimited

Take a look at active Prime Day deals on Amazon’s popular subscriptions:

  • get 3 months of Audible membership for $4.95 a month – if you like listening to audiobooks, you must check out this deal from Audible. The regular fee of the subscription is $14.95 per month, but you can get it for $4.95 for first three months (a 66% saving). Most probably, there won’t be any better deal on Audible subscription this Prime Day, so there is no need to wait.
  • get 3 months of Kindle Unlimited for $0.99 – this deal is addressed to Prime members who want to get unlimited access to summer Kindle reads for the lowest possible price, and are not eligible for Kindle Unlimited free trial any more. If you are interested in the long-term savings, make sure to check out “Other Amazon deals” section.

Other Amazon deals

Celebrate Prime Day 2018 with Kindle - deals available for all Amazon customers

Celebrate Prime Day 2018 with Kindle – deals available for all Amazon customers

What you need to know is that Amazon is giving a “Prime Day” label to other existing deals, even when they are not exclusively available for Prime members.

For instance, if you visit Kindle Store homepage, you will see a banner saying “Celebrate Prime Day with Kindle”, but only one of the deals is Prime-exclusive – the Kindle Unlimited 3-month subscription for $1. The rest are Kindle Daily Deals and highlights from Monthly Kindle deals – and they are available to regular Amazon customers as well.

Below, you will find current deals and limited-time offers all Amazon customers are eligible to get.

  • Top deal: save up to 40% on Kindle Unlimited – the deal includes two long-term plans. If you pick up 12 months, you will pay $80.32 instead of $119.88, and save 33%. The cost of the 24-month subscription is $143.85 ($239.76), so your saving is 40%. It’s worth mentioning that users are given an option to buy Kindle Unlimited as a gift,
  • Top deal: Kindle Paperwhite case from Fintie is 40% off – a part of the popular series of Fintie’s slim and lightweight case covers is currently discounted by up to 43%. Fabric variants cost $16.99 instead of $29.99, so you keep as much as $13 in your pocket,
  • Valid 08.07: 10 interesting books in Kindle Daily Deal – among the featured titles, you will find Old Man’s War by John Scalzi, Barry Eisler’s first novel from Livia Lone series, and The Last Woman Standing by Thelma Adams,
  • save up to 80% on over 1,000 summer Kindle reads – the beginning of summer is always a time when many book lovers complete their summer reading lists. Why not start from interesting books featured in Monthly Kindle Deals for $3.99 or Less? You will find here books by Melinda Leigh (Morgan Dane series), Rachel Caine’s Stillhouse Lake, or True Fiction by Lee Goldberg,
  • Kindle exclusive deals from $0.99 – in this directory, you will find 900 Kindle ebooks with reduced prices. These books were released exclusively in the Kindle Store, and you won’t buy them anywhere else. You can start from top-rated deals, or find best books by price (less than $1, $2, or $3),
  • buy 2 Echo Spot speakers and save $40 – this Alexa-powered smart speaker features a round 2.5-inch screen to provide not only audio, but also video responses. The regular price is $129.99, but if you buy two pieces, you will automatically receive $40 off your order. The final price will be $219.98 instead of $259.98,
  • save up to $50 on two select Kids Editions products – if you consider buying a Kids Edition Fire tablet or Echo Dot speaker, you can combine the two, and get a discount reaching $50. Currently, Echo Dot comes bundled with either Fire 7 or Fire HD 8 Kids Edition tablet,
  • Kindle for Kids Bundle is $25 off – this special Kindle bundle that’s designed for children, includes, besides the entry-level Kindle model, a durable kid-friendly case cover, and a 2-year worry-free guarantee. You can get it for $79.99 ($124.98), and keep 20% in your pocket,
  • save $15 on Kindle & Fire PowerFast International Charging Kit – the kit includes easy twist-on, twist-off heads for use in North America, the United Kingdom, Continental Europe, Australia, New Zealand, Japan, and China. It works with all available Fire and Kindle models. The price has dropped to $25.00 from $39.99.

⇢ Prime Day 2018

Amazon Prime Day 2018 – useful links and facts

How to get ready for Prime Day 2018?

  • get good deals before Prime Day,
  • explore Amazon Prime Insider,
  • subscribe to Amazon Prime newsletter,
  • watch Prime Day deals with a free Amazon app,
  • set up Amazon Assistant in your browser,
  • join Amazon Prime before Prime Day sale goes live,
  • compare Prime Day deals between Amazon stores.

⇢ More details

When is Prime Day 2018?

  • United States – July 16, at 12 pm PT / 3 pm ET,
  • United Kingdom – July 16, at 12 pm,
  • Spain – July 16, at 12 pm,
  • Mexico – July 16, at 12 pm,
  • Japan – July 16, at 12 pm,
  • India – July 16, at 12 pm,
  • Italy – July 16, at 12 pm,
  • Germany – July 16, at 12 pm,
  • France – July 16, at 12 pm,
  • China – July 16, at 12 pm,
  • Canada – July 16, at 12 pm PT / 3 pm ET,
  • Belgium – July 16, at 12 pm,
  • Austria – July 16, at 12 pm,
  • Australia – July 16, at 12 pm,
  • Singapore – July 16, at 12 pm,
  • Netherlands – July 16, at 12 pm,
  • Luxembourg – July 16, at 12 pm.

What are Amazon Prime benefits?

  • Free Two-Day Shipping – on eligible items to addresses in the contiguous U.S.,
  • Free Same-Day Delivery – in certain areas,
  • Kindle Owners’ Lending Library – you can borrow one book each calendar month; the catalog includes over 1,000,000 ebooks,
  • Kindle First – early access to download a new book for free every month from the Kindle First picks,
  • Audible Channels – free access to original audio editions of standout articles and news from top sources,
  • Prime Reading – free access to over 1,000 top Kindle books, magazines, and comics,
  • Prime Instant Video – unlimited streaming of movies and TV episodes,
  • Prime Music – unlimited, ad-free access to hundreds of Prime playlists and more than a million songs,
  • Prime Photos – secure unlimited photo storage in Amazon Cloud Drive,
  • Prime Pantry – members can purchase low priced grocery, household, and pet care items for a flat delivery fee of $5.99,
  • Amazon Elements – access to Amazon’s line of everyday essentials,
  • Prime Early Access – 30-minute early access to select Lightning Deals and new events on,
  • Membership sharing – Prime members may share the account with up to four eligible household members living at the same address.

⇢ Amazon Day 2018

• • •

To get more posts like this, please subscribe by RSS or email. Let’s also connect on Facebook, Twitter, and Pinterest.

Keep exploring. We’ve got more posts about Amazon Prime: