What are the trends in impulse book buying? (infographic)

Which book genres are consumers more likely to impulse buy

Why do people impulse buy books? Which factors play the most important role? Which book genres are consumers most likely to purchase?

Penguin Random House has released via News for Authors platform an interesting infographic that takes a closer look at factors that influence the impulse book buying process.

The visual is based on a survey conducted by Nielsen Books and Consumers Panel among a representative sample of Americans over eighteen years.

According to the survey and infographic, in two book genres – thriller and mystery – impulse purchases exceed the planned ones (52% vs. 48% in both). Obviously, the least books are bought on impulse in the business category – only 29%. Quite surprisingly, fantasy is also at the bottom of the list, with only 32% of respondents declaring they impulse buy.

Is there a difference between women and men when it comes to impulse book buying? Yes, and it’s quite big. As much as 46% of women buy in impulse, compared to 29% men.

The infographic also includes the role of age, the influence of a physical store, and the analysis of buying books as gifts. Hint: grandfathers are great impulse buyers.

Click or tap the infographic to see it in full resolution.

Trends in impulse book buying #infographic

Keep exploring. We have more infographics about books and reading:

Want even more? Check out all articles in this topic: Infographics.

Tips and tricks

Amazon Prime Reading - most important things to know in question answers

Amazon Prime Reading – most important things to know

Most important things to know about Amazon Prime Reading in a form of single-minded questions and answers.

Recommend Me a Book website displays a first page of a random popular book

A website lets judge a book by its first page, not a cover

Recommend Me a Book website displays the first page of a random popular book, so that you can start reading it right away.

Gift ideas

Best Apple iPad Pro 10.5 and 12.9 cases sleeves - 2017 models

15 unique cases and sleeves for the 2017 iPad Pro 10.5 and 12.9

A selection of the most functional covers and sleeves designed for Apple iPad Pro tablets released in 2017: Pro 10.5 and Pro 12.9. Leather sleeves, keyboard cases, stand covers, and more. Amazon, Etsy, Otterbox.

Exceptional gifts for the book-loving mom

18 best gifts and accessories for the mom who loves books

Gifts your book-loving mother will be pleased to get: literary accessories, book-scented candles, bookish home decor, literature-themed jewelry and much more!

Best 50

50 most awesome posters that encourage to read

50 awesome posters that encourage to read

A list of most awesome read posters from Etsy, Zazzle, Redbubble, Society6 and AllPosters. For all needs and tastes.

50 best #quotes about #libraries and #librarians

50 thought-provoking quotes about libraries and librarians

A list of the best quotes about libraries and librarians, together with quotes that you can share as images.

Let's connect

Share a comment

If you want to discuss the topic or ask a question, please share this post on social media. Make sure to mention us!

You can also contact us directly. Find more details here.

Get free updates via email

Powered by MailChimp
You'll receive email digests on Fridays at 2pm GMT / 10am EST.