Why do people impulse buy books? Which factors play the most important role? Which book genres are consumers most likely to purchase?
Penguin Random House has released via News for Authors platform an interesting infographic that takes a closer look at factors that influence the impulse book buying process.
The visual is based on a survey conducted by Nielsen Books and Consumers Panel among a representative sample of Americans over eighteen years.
According to the survey and infographic, in two book genres – thriller and mystery – impulse purchases exceed the planned ones (52% vs. 48% in both). Obviously, the least books are bought on impulse in the business category – only 29%. Quite surprisingly, fantasy is also at the bottom of the list, with only 32% of respondents declaring they impulse buy.
Is there a difference between women and men when it comes to impulse book buying? Yes, and it’s quite big. As much as 46% of women buy in impulse, compared to 29% men.
The infographic also includes the role of age, the influence of a physical store, and the analysis of buying books as gifts. Hint: grandfathers are great impulse buyers.
Click or tap the infographic to see it in full resolution.
Keep exploring. We have more infographics about books and reading:
- How much are famous authors worth per word? (infographic)
- Every literary movement in the history of literature summed up in a single sentence (infographic)
- A magic history of Harry Potter (infographic)
- How to engage boys in reading books (infographic)
- 12 desserts inspired by classic Christmas books (infographic)
Want even more? Check out all articles in this topic: Infographics.
Leave a comment
Tips and tricks
Black Friday 2017 on Amazon – more than 50 days of deals, 100 million items ship free
Amazon reveals the store where you will be able to find deals on millions of items from almost every category.
Take the 2018 ebook lovers’ reading challenge!
Explore these ebook reading prompts that will help you extend the reading scope, explore new authors, and improve the reading experience.
17 unique gifts and accessories for Edgar Allan Poe fans
The fascinating world of Edgar Allan Poe macabre as seen on gifts, personal accessories, jewelry, home decor, and apparel.
25 unique cases and sleeves for the 2017 iPad Pro 10.5 and 12.9
A selection of the most functional covers and sleeves designed for Apple iPad Pro tablets released in 2017: Pro 10.5 and Pro 12.9. Leather sleeves, keyboard cases, stand covers, rotating stands, military-grade cases, and more. Amazon, Etsy, Otterbox.
50 best Kobo cases, sleeves, and accessories
An updated list of the best Kobo case covers, sleeves, and accessories. Kobo Aura One, Aura Edition 2, Aura H2O, Mini, Glo HD, Touch 2.0.
50 vintage bookmobiles from around the world
Rare photos of mobile libraries not only from the United States. Find examples from France, Sweden, Canada, India, Australia, Japan, Italy, Poland, and much more!