Why do people impulse buy books? Which factors play the most important role? Which book genres are consumers most likely to purchase?
Penguin Random House has released via News for Authors platform an interesting infographic that takes a closer look at factors that influence the impulse book buying process.
The visual is based on a survey conducted by Nielsen Books and Consumers Panel among a representative sample of Americans over eighteen years.
According to the survey and infographic, in two book genres – thriller and mystery – impulse purchases exceed the planned ones (52% vs. 48% in both). Obviously, the least books are bought on impulse in the business category – only 29%. Quite surprisingly, fantasy is also at the bottom of the list, with only 32% of respondents declaring they impulse buy.
Is there a difference between women and men when it comes to impulse book buying? Yes, and it’s quite big. As much as 46% of women buy in impulse, compared to 29% men.
The infographic also includes the role of age, the influence of a physical store, and the analysis of buying books as gifts. Hint: grandfathers are great impulse buyers.
Click or tap the infographic to see it in full resolution.
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