Why do people impulse buy books? Which factors play the most important role? Which book genres are consumers most likely to purchase?
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Penguin Random House has released via News for Authors platform an interesting infographic that takes a closer look at factors that influence the impulse book buying process.
The visual is based on a survey conducted by Nielsen Books and Consumers Panel among a representative sample of Americans over eighteen years.
According to the survey and infographic, in two book genres – thriller and mystery – impulse purchases exceed the planned ones (52% vs. 48% in both). Obviously, the least books are bought on impulse in the business category – only 29%. Quite surprisingly, fantasy is also at the bottom of the list, with only 32% of respondents declaring they impulse buy.
Is there a difference between women and men when it comes to impulse book buying? Yes, and it’s quite big. As much as 46% of women buy in impulse, compared to 29% men.
The infographic also includes the role of age, the influence of a physical store, and the analysis of buying books as gifts. Hint: grandfathers are great impulse buyers.
Click or tap the infographic to see it in full resolution.
Keep exploring. We have more infographics about books and reading:
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