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Prime Day 2018 is coming on July 16, at 12 pm PT (3 pm ET), offering 36 hours of more than one million deals. Amazon has already revealed the most attractive offers.
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Just like a year ago, deals on Kindle Unlimited and Audible subscriptions are among the earliest available offers. They became active two weeks before Prime Day (in 2017, it was one week).
Does that mean we can expect even deeper price cuts on Kindle Unlimited or Audible subscriptions? Is it worth waiting for Prime Day and hope the deals will be better than what you can get right now?
Let’s first have a look at the early deals, and compare them to final offers from Prime Day 2017.
Prime Day 2018 Kindle Unlimited deal
The early Prime Day 2018 Kindle Unlimited deal gives new subscribers first 3 months of unlimited reading for only $0.99. It means you can save almost $28, as the monthly Kindle Unlimited fee is $9.99.
The deal does not give the right to a 30-day free trial. You will pay $0.99 right after you sign up.
If you are still eligible for the free trial (it’s available only for new Kindle Unlimited subscribers), you will pay almost $20 if you subscribed without the deal. $20 is, in this case, your saving.
Last year, before and during the Prime Day, users were able to save up to 40% on long-term Kindle Unlimited plans (6, 12, and 24 months), with an option to give the subscription as a gift.
Prime Day 2018 Audible deal
In the Prime-exclusive Audible deal, new subscribers can get first 3 months of Audible membership for $4.95 a month. The regular monthly membership fee is $14.95, so in the three-month period, you save 65%.
Your credit card will be charged the full fee once the fourth month of the Audible membership starts.
In the Audible deal available for Prime Day 2017, six months of the subscription were offered for $8.95 per month, which was equal to a 40% price cut.
Will better deals be revealed towards Prime Day?
For users who are ready for a long-time commitment, these offers seem not attractive enough.
Let’s compare the total cost of Kindle Unlimited for one year:
- if you buy the subscription without the deal, and are eligible for a free trial – $9.99 × 11 = $109.89,
- 3-month deal ($0.99) and nine months of the regular fee ($9.99 × 9) = $90.9,
- if you buy the 12-month pre-paid plan = $80.32.
As you see, getting the third option will save you the most money. Will Amazon offer it for Prime subscribers before or on Prime Day 2018?
I don’t think so. Changing the deal for the better during one shopping event will make the early users angry.
What Amazon did, however, is an optional Kindle Unlimited deal available for all Amazon customers, not only Prime members. In this offer, you can get the 12-month plan for $80.32 (33% off), and the 24-month plan for $143.85 (40% off).
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