Millennials read more than their parents. They prefer print books to e-readers, and visit public libraries more than any other generation.
When asked about reading habits of teens and young adults, you’d most probably assume they prefer a Facebook timeline over a book plot.
You are wrong – and this time “you are wrong” should make you happy. Millennials read more than everyone would expect, and their reading habits are worth taking a closer look.
Take your time and analyze a new infographic created by the team from Expert Editor, a professional editing and proofreading platform combining quality services with affordable prices.
The visual is packed with facts and stats collected from a number of sources and studies over the past five years.
Most of these figures are highly surprising. Book professionals should take them into consideration and ask themselves a question: do we put enough effort to target the Millennials and address their reading preferences?
How do Millennials read?
8 out of 10 Millennials have read a book in any format over the last year, including 72% having read a print copy.
94% of young adults own a smartphone and use it to read daily.
Millennials prefer print – 92% of college students prefer reading print books to e-books.
56% of Millennials purchase most of the books they read.
Millennials are more likely than any other age group to visit public libraries – 53% used a library or bookmobile to find and read books (compared to 43% of Baby Boomers).
Most of young adults rely on social media when it comes book buying – 80% only purchase a book with online reviews and chatter.
Besides upending a few misconceptions about Millennials, the book industry is also probably in a healthier state than we give it credit for. Demand for new books is actually being driven by younger readers.
Click or tap the infographic to enlarge it to full resolution.
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Coriolanus released the fistful of cabbage into the pot of boiling water and swore that one day it would never pass his lips again. But this was not that day. He needed to eat a large bowl of the anemic stuff, and drink every drop of broth, to prevent his stomach from growling during the reaping ceremony. It was one of a long list of precautions he took to mask the fact that his family, despite residing in the penthouse of the Capitol’s most opulent apartment building, was as poor as district scum. That at eighteen, the heir to the once-great house of Snow had nothing to live on but his wits.
His shirt for the reaping was worrying him. He had an acceptable pair of dark dress pants bought on the black market last year, but the shirt was what people looked at. Fortunately, the Academy provided the uniforms it required for daily use. For today’s ceremony, however, students were instructed to be dressed fashionably but with the solemnity the occasion dictated. Tigris had said to trust her, and he did. Only his cousin’s cleverness with a needle had saved him so far. Still, he couldn’t expect miracles.
The shirt they’d dug from the back of the wardrobe—his father’s, from better days—was stained and yellowed with age, half the buttons missing, a cigarette burn on one cuff. Too damaged to sell in even the worst of times, and this was to be his reaping shirt? This morning he had gone to her room at daybreak, only to find both his cousin and the shirt missing. Not a good sign. Had Tigris given up on the old thing and braved the black market in some last-ditch effort to find him proper clothing? And what on earth would she possess worth trading for it? Only one thing—herself—and the house of Snow had not yet fallen that far. Or was it falling now as he salted the cabbage?