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Millennials still count on print for information and inspiration (infographic)

Print can evoke emotions and influence thinking

A new survey conducted by Canon reveals that 47% of Americans would feel sad in a world without print.

Earlier this year, Canon USA launched Print for Action Initiative aimed at highlighting that print materials – be it postcards, books, magazines or stationery – still remain an influential medium.

An important part of the action is a survey conducted by Ipsos to find out consumers’ perception and use of printed materials, as well as “importance of print in the minds of tomorrow’s business leaders.”

The survey reveals that print medium has a favorable influence in many aspects of the lives of Americans. It confirms that Millennials prefer print books to digital books.

According to Canon / Ipsos survey, as much as 48% of Millennials turn to books to relax. It’s the second most desired activity, behind watching streaming services (56%).

Nearly half of Millennials surveyed say reading a book makes them feel the most relaxed compared to activities like exercising (37%), cooking (37%) and meditating (21%).

Click or tap the infographic to see it in full resolution.

Millennials still love print - full infographic

Via Canon USA Press Room.

More infographics to check out:

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How to set up and organize a perfect home library (infographic)
– February 21, 2022

Recommendation box

Gifts for modern bookworms in 2023

Based on recommendations from top tech sites and customer reviews.

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Vintage composition notebook iPhone case

Vintage composition notebook iPhone case

This unique, intensive, pseudo-marbling composition notebook pattern with a preworn label is available on the latest iPhone cases in several colors, including green, brown, and purple.


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Innovative reading light

Compact and innovative reading light

From a German brand Nachteule comes a clever book light that you attach not to a book but your reading glasses. It’s so light that you can also clip it to your earphones or hair accessories! The built-in battery will let you read 200 pages.


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Hands-free pillow stand

Hands-free pillow stand – great for e-readers and print books

An improved version of a popular Lamicall tablet pillow comes now with a side pocket for a pen or small accessories. The grooves are deep enough to hold a print book. It’s made of durable materials and is available in five fashionable colors.


More gifts for bookworms