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Millennials still count on print for information and inspiration (infographic)

Print can evoke emotions and influence thinking

A new survey conducted by Canon reveals that 47% of Americans would feel sad in a world without print.

Earlier this year, Canon USA launched Print for Action Initiative aimed at highlighting that print materials – be it postcards, books, magazines or stationery – still remain an influential medium.

An important part of the action is a survey conducted by Ipsos to find out consumers’ perception and use of printed materials, as well as “importance of print in the minds of tomorrow’s business leaders.”

The survey reveals that print medium has a favorable influence in many aspects of the lives of Americans. It confirms that Millennials prefer print books to digital books.

According to Canon / Ipsos survey, as much as 48% of Millennials turn to books to relax. It’s the second most desired activity, behind watching streaming services (56%).

Nearly half of Millennials surveyed say reading a book makes them feel the most relaxed compared to activities like exercising (37%), cooking (37%) and meditating (21%).

Click or tap the infographic to see it in full resolution.

Millennials still love print - full infographic

Via Canon USA Press Room.

More infographics to check out:

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How to set up and organize a perfect home library (infographic)
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Recommendation box

Gifts for modern book lovers in 2022

Based on recommendations from top tech sites and customer reviews.

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Breathable 3D sleep headphones

Breathable 3D sleep headphones – great for audiobooks

This cozy and breathable sleeping mask has a special 3D shape which will not put pressure on your eyeballs and face. It features built-in Bluetooth earbuds with a playback time reaching 10 hours.


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Cute book sleeve

Cute book sleeve – great for print books and e-readers

From The Great Oak comes a large zippered book sleeve with a cozy and bright pattern. The soft middle layer is designed to keep your books safe and comfy. It will protect not only your paperbacks, but also an e-reader.


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Hands-free pillow stand

Hands-free pillow stand – great for e-readers and print books

An improved version of a popular Lamicall tablet pillow comes now with a side pocket for a pen or small accessories. The grooves are deep enough to hold a print book. It’s made of durable materials and is available in five fashionable colors.