Amazon seems to treat Ember font as a visiting card of their services. Ember typeface from font foundry Dalton Maag was released together with the top-end Kindle Oasis in April 2014. Afterward, it was being added to other Kindle e-readers, as well.
Two weeks ago, Ember became a default font of Amazon’s online store (maybe you’ve noticed it, already).
The recent update of Kindle app for iPad and iPhone brings the font to iOS users.
What’s interesting, only the bold version was added to Kindle app. Don’t expect the regular version of Amazon Ember to be available in the drop down font list.
The new addition is clearly aimed at users who have vision problems. Using the bold font makes the text readable even if its size is small.
Below, you’ll see two fonts from Amazon compared: Bookerly and Ember Bold (click or tap to enlarge).
In other words, now, when your eyes get tired and you need the text to be more readable you can either increase the font size or change the font to Ember Bold.
I was surprised the regular version of Ember is not included. The only other sans-serif font-family on the list is Helvetica.
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