Amazon makes Ember a default font of the online store

Ember font on a product detail page on Amazon website
Ember font on a Kindle book detail page on an Amazon website / click to enlarge
Amazon may be planning to use Ember font not only on their devices, but also websites.

Yesterday, I’ve spotted that the default font on the main Amazon website has been changed from the Arial to the new typeface.

When you inspect the code with the browser’s developer tools, you’ll see that the new font is called “Amazon Ember.”

Yes, it’s the same sans-serif font that was designed for Kindle Oasis by font foundry Dalton Maag, and released together with the top-shelf Amazon e-reader in April 2016. Following the introduction, Ember was being added in software updates of other Kindle e-readers.

When you visit Amazon.com website, you’ll quickly see the change. It takes some time to load the font file for the first time, so you may be even able to see how the font changes from Arial to Ember.

It’s possible that Amazon is only testing the new font on a website, and it doesn’t mean Ember will replace Arial anytime soon.

The new “.a-ember” class was added to the body level, so every child element without the specified font family will now display Ember. A few lines were added to css stylesheet, that’s all. It’s a simple way to test something. If Ember, for some reason, will not work as a website font, returning to Arial will be easy.

Below, you can see how the example page on Amazon website looks with Arial and Ember fonts.

Amazon website displayed in Ember font
Amazon website displayed in Ember font / click to enlarge
Amazon website displayed in Arial font
Amazon website displayed in Arial font / click to enlarge

As you see, the content of a specific product page is almost in 100% displayed in Amazon Ember: product title, description, shipping details, reviews, and even the button texts.

What hasn’t changed is the text in the top navigation bar, sidebars, and footer. Also, most of the text in browse and search pages is still displayed in Arial. As I said: every element that has a defined font family won’t be overridden by Ember.

Amazon is improving the online store constantly. Recently, the Spanish-language option has been released to easier reach over 50 million Spanish-speaking customers in the US.

For now on, Ember appears on the main Amazon website, at amazon.com. I’ve checked the websites localized in other countries, but haven’t seen the new font so far.

It’s worth noting that someone spotted Ember two months ago on the Amazon store in the UK. The font, however, was removed quickly.

Ember font on Amazon website

Ember font on Amazon website - example 2 Amazon Gold Box
Ember font on Amazon website: Amazon Gold Box / click to enlarge
Ember font on Amazon website example 1 Amazon Echo product page
Ember font on Amazon website: Amazon Echo product page / click to enlarge
Ember font on Amazon website example 3 Books department
Ember font on Amazon website: Books Department / click to enlarge

Amazon website fonts: Arial vs Ember

• • •

To get more posts like this, please subscribe by RSS or email. Let’s also connect on Facebook, Twitter, and Pinterest.

More to explore:

Featured products - Amazon Fire 7 2017 tablet is thinner and lighter - costs only $49.99

Tips and tricks

Here are all Marvel comics available via Kindle Unlimited and Amazon Prime Reading

These Marvel comics are included in Kindle Unlimited and Prime Reading

Want to quickly check out which comics from Marvel are available in Kindle Unlimited or Amazon Prime Reading? Here’s how to do it.

Kindle Unlimited ebook subscription in questions and answers

Kindle Unlimited in questions and answers

Kindle Unlimited Q&A: most common questions about Amazon’s ebook subscription answered in a simplest possible way.

Gift ideas

Best gifts for Kobo owners

7 best gift ideas for the Kobo user in your life

Here are some ideas to let you pick the perfect gift for someone who is addicted to reading Kobo books.

Unique gifts for dad who loves reading books

35 gifts your dad will love as much as he loves books

A list of the unique gifts for the dad who has everything and who loves reading books. Personal accessories, home decor ideas, tech gadgets, digital subscriptions, Kindle bundles, and more.

Best 50

50 best Nook cases and accessories you can get

50 best Nook cases and accessories to buy in 2017

Updated list of fashionable, well-designed Nook case covers and accessories. Nook GlowLight & GlowLight Plus, Nook Tab A 7.0, Nook Tab S2 8.0, and Nook Tab E 9.6.

Best Kindle case covers, sleeves, and accessories

50 best Kindle cases and accessories to buy in 2017

Find the best Kindle cases and accessories in one frequently updated list. It includes items not only from Amazon, but also Etsy, Caseable, eBay, and other sites.

Let's connect

Share a comment

If you want to discuss the topic or ask a question, please share this post on social media. Make sure to mention us!

You can also contact us directly. Find more details here.

Get free updates via email

Powered by MailChimp
You'll receive email digests on Fridays at 2pm GMT / 10am EST.