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Black Friday 2020 Kindle price predictions

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Kindle Paperwhite 4 price Black Friday 2020
Basic Kindle, Kindle Paperwhite 4, Kindle Oasis 3 – what prices to expect during the upcoming Black Friday 2020? / Image: Amazon

Black Friday 2020: can we see bigger Kindle price drops than during Prime Day? We don’t think so. Expect extra benefits instead.

This year is special in many ways. The coronavirus. Shipping problems. An increase in online shopping. Prime Day taking place in October.

As a result, a vast number of online shoppers may decide to buy Christmas gifts much earlier than on Black Friday, to make sure they arrive on time.

Would Black Friday and Cyber Monday be as attractive as in recent years? And would there be good deals for Kindle devices? Amazon is on a way to switch focus from e-readers and tablets to smart home accessories, but there will always be a demand for Kindle and Fire. The only question is how deep should the prices be to boost sales.

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Kindle Paperwhite Oasis

Below, you will find Kindle price predictions for Black Friday 2020, based on deal prices offered during shopping events on Amazon in the last few years.

We don’t expect Kindle deal prices to be lower than on Prime Day 2020. When it comes to Kindle Oasis, we think that the price would be actually higher.

However, Amazon may offer extra benefits bundled with Kindle e-readers. One obvious pick is a free Kindle Unlimited short-term subscription (3 months for Kindle and Kindle Paperwhite, and 6 months for Oasis).

We hope Amazon will go one more step further with free subscriptions and offer Kindle models with a free Audible Plus subscription plan – instead of Kindle Unlimited or as an option.

Audible Plus is an affordable audiobook subscription which lets you access, stream and download original audio productions, popular podcasts, documentaries, and full-length audiobooks.

Are you planning to buy a new Kindle this shopping season? What price are you going to accept and which model is your favorite?

⇢ Black Friday 2020

Black Friday 2020 – Kindle price predictions

Basic Kindle

Black Friday 2020 Kindle price predictions deals
  • Event: Black Friday 2020
  • Model: Basic Kindle, 10th generation
  • Availability: Full
  • Expected price: $59.99

The 10th-generation Kindle was introduced in April 2019, so it’s not a new model. No upgrade to this model is planned by Amazon this year, so if you want to buy the most affordable Kindle e-reader, it should be this one.

The biggest improvement, compared to Kindle 9, is a front-lighted display. Four LED lamps embedded in the edge of the screen spread an even light across the surface letting you read in the dark without a bedside lamp disturbing the sleep of your significant other.

This feature alone made the price of the 2019 Kindle go up by $10, to $89.99, compared to the previous-generation model.

Basic Kindle – Black Friday 2020 price predictions

The table below presents former deal prices of the basic Kindle for both Black Friday and Prime Day to help you get a bigger picture.

As you see, the deals are pretty stable. You could save $30, no matter the generation and list price.

The basic Kindle was available for $59.99 during Prime Day 2020, which took place just a month ago. The next-generation model will definitely be released this year.

Will the current Kindle be offered for less than $59.99 this Black Friday and Cyber Monday. We don’t think so. However, the device may be sold with extra benefits, such as free Kindle Unlimited or free Audible Plus membership.

Black Friday 2020 price prediction: $59.99 plus extra benefits, such as free Kindle Unlimited or Audible Plus.

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Black Friday prices – basic Kindle

Prices of the latest-generation model

Event Deal price Regular price Discount
Black Friday 2020 $59.99 $89.99 $30
Black Friday 2019 $59.99 $89.99 $30
Black Friday 2018 $49.99 $79.99 $30
Black Friday 2017 $49.99 $79.99 $30
Black Friday 2016 $49.99 $79.99 $30

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Prime Day prices – basic Kindle

Prices of the latest-generation model

Event Deal price Regular price Discount
Prime Day 2020 $59.99 $89.99 $30
Prime Day 2019 $59.99 $89.99 $30
Prime Day 2018 $49.99 $79.99 $30
Prime Day 2017 $49.99 $79.99 $30
Prime Day 2016 $49.99 $79.99 $30

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Basic Kindle – quick facts

What are the biggest benefits of Kindle 10?

  1. An adjustable front light that makes the text readable in any light conditions.
  2. Ability to play Audible audiobooks via connected headphones and speakers.
  3. Smoother design, compared to Kindle 9.
  4. A display with a bit better contrast.
  5. White color!

Which Kindle is better for me: the basic or Paperwhite?

If all you need is a convenient e-reading device with front light and long battery life, don’t overpay $40 for extra features of the Paperwhite.

Should I wait for the next-generation Kindle?

No, you should not. Kindle models are being recycled every two years. We can expect Kindle 11 next year, but having in mind that customers switch attention from e-readers to tablets and smart home appliances, we may wait even longer.

Should I choose a Kindle or tablet?

If you are looking for a device specifically to read ebooks, it should be the Kindle. Pick up Amazon Fire or iPad, if you want to do more: write mails, browse the web, or check your social networks. Also, the Kindle is not good if you want to read comic books and magazines.

⇢ Basic Kindle

Kindle Paperwhite

Kindle Paperwhite 4 price Black Friday 2020
  • Event: Black Friday 2020
  • Model: Kindle Paperwhite, 10th generation
  • Availability: May be limited
  • Expected price: $79.99

4th-generation Kindle Paperwhite is the oldest model among currently offered by Amazon. It was launched almost two years ago, with a set of features users were desperately waiting for.

Paperwhite 4 is waterproof. It can withstand immersion in 2 meters of fresh water for up to 60 minutes. Plus, the screen is covered by edge-to-edge glass – a solution known from top-shelf Kindle Voyage or Oasis.

Despite rumors about Kindle Paperwhite 5 featuring warm light, we don’t expect the new model to be released this year.

So, if you are looking for a waterproof Kindle model with adjustable (but not warm) front light, available at a relatively reasonable price – and if you need this device before Christmas – make sure to check out Paperwhite 4 the first thing on Black Friday 2020.

Kindle Paperwhite – Black Friday 2020 price predictions

The rule is that the older the model, the deeper price cuts. Can we expect the highest price drop on the Kindle Paperwhite, especially that it’s two years old now?

The Prime Day 2020 price for Paperwhite 4 was cut by as much as $50, to $79.99. Don’t expect the Black Friday deal to be better than this – at least when it comes to the price.

We expect Amazon to offer some extra benefits for anyone getting Kindle e-readers during the pre-Christmas shopping season. Besides the free Kindle Unlimited plan, which is always in play, we would not be surprised to see a free Audible Plus membership coming with your Kindle Paperwhite.

Black Friday 2020 price prediction: $79.99 plus extra benefits, such as free Kindle Unlimited or Audible Plus memberships.

⇢ Check price

Black Friday prices – Kindle Paperwhite

Prices of the latest-generation model

Event Deal price Regular price Discount
Black Friday 2020 $84.99 $129.99 $45
Black Friday 2019 $84.99 $129.99 $45
Black Friday 2018 $79.99 $119.99 $40
Black Friday 2017 $89.99 $119.99 $30
Black Friday 2016 $99.99 $119.99 $20

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Prime Day prices – Kindle Paperwhite

Prices of the latest-generation model

Event Deal price Regular price Discount
Prime Day 2020 $79.99 $129.99 $50
Prime Day 2019 $84.99 $129.99 $45
Prime Day 2018 $79.99 $119.99 $40
Prime Day 2017 $89.99 $119.99 $30
Prime Day 2016 $89.99 $119.99 $30

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Kindle Paperwhite – quick facts

What are the biggest benefits of Kindle Paperwhite 4?

  1. Waterproof design that makes it withstand immersion in 2 meters of fresh water for up to 60 minutes.
  2. Slim design with edge-to-edge glass front.
  3. Bigger storage options (8 or 32 GB), compared to the predecessor. A helpful feature if you are planning to listen to Audible audiobooks on the Kindle.
  4. Multiple colors to choose from, matching the new color line of Amazon Fire tablets: Plum, Sage, Twilight Blue, and Black.
  5. The largest number of compatible case covers and accessories.

Which Kindle is better for me: the basic or Paperwhite?

If all you need is a convenient e-reading device with front light and long battery life, choose the basic Kindle. If you like to read in a bathtub or on a beach and want to have peace of mind, go for Kindle Paperwhite.

Should I wait for the next-generation Kindle Paperwhite?

The next Kindle model to be launched will be the 5th-generation Paperwhite, that’s for sure. Will it happen this year? It’s hardly possible to see the new model before Black Friday.

November would be a natural end of the life cycle of the current model (two full years), but due to problems created by coronavirus, Amazon may delay the launch till spring or ever summer 2021.

Should I choose a Kindle or tablet?

If you are looking for a device specifically to read ebooks, it should be the Kindle. Pick up Amazon Fire or iPad, if you want to do more: write mails, browse the web, or check your social networks.

Also, the Kindle is not good if you want to read comic books and magazines.

⇢ Kindle Paperwhite

Kindle Oasis

Black Friday 2020 Kindle Oasis 3 price predictions
  • Event: Black Friday 2020
  • Model: Kindle Oasis, 3rd generation
  • Availability: May be limited
  • Expected price: $174.99 – $199.99

The most advanced Kindle e-reader to date, the 3rd-generation Oasis, was launched in summer 2019. Compared to the previous model, it offered only one – but essential – upgrade: an adjustable warm light.

The Oasis is still Amazon’s only e-reader to sport this feature. You can adjust the color temperature of the front light to be warmer. It’s helpful in the evening, as blue light (which is natural for daytime) can cause sleep problems.

Asymmetric design of Kindle Oasis 3 is what makes it a truly unique device. The gravity point was moved to the side, by placing an internal battery and most other components in the grip area. Thanks to that, your hand won’t hurt even if you keep the device in the same position for long hours.

Kindle Oasis – Black Friday 2020 price predictions

In the entire history of shopping events, the Oasis was offered for a reduced price only once. It happened in 2017, and it applied only to the most expensive version with cellular connectivity. The deal was symbolic – 14% off the list price.

And then came Prime Day 2020. The price of the latest-generation Kindle Oasis was cut by as much as $75, so you could get this 7-inch device for only $175.

Would the same Kindle Oasis 3 price be offered during Black Friday 2020 event on Amazon? It’s possible, but we rather expect to see the deal price set at $199.99.

On Prime Day the money not earned on devices is balanced with the money earned on new Prime subscriptions. This factor is out on Black Friday. Plus, giving the Oasis the full deal mode would highly decrease the value of this top-end model.

Opposite to the basic Kindle or Kindle Paperwhite 4, we expect the price of Kindle Oasis 3 to be a bit higher than on Prime Day. Plus, there would be more attractive Kindle Unlimited and Audible Plus free plans.

Black Friday 2020 price prediction: $174.99 – $199.99 plus free Kindle Unlimited or Audible Plus membership.

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Black Friday prices – Kindle Oasis

Prices of the latest-generation model

Event Deal price Regular price Discount
Black Friday 2020 $174.99 $249.99 $75
Black Friday 2019 No deal $249.99 $0
Black Friday 2018 No deal $249.99 $0
Black Friday 2017 No deal $249.99 $0
Black Friday 2016 No deal $289.99 $0

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Prime Day prices – Kindle Oasis

Prices of the latest-generation model

Event Deal price Regular price Discount
Prime Day 2020 $174.99 $249.99 $75
Prime Day 2019 No deal $249.99 $0
Prime Day 2018 No deal $249.99 $0
Prime Day 2017 No deal $289.99 $0
Prime Day 2016 No deal $289.99 $0

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Kindle Oasis – quick facts

What are the biggest benefits of Kindle Oasis 3?

  1. Adjustable warm light that lets you control the color of the front lighted screen. In the evening, you can replace blue light with a warmer tone to reduce eye strain and minimize the negative effect on sleep.
  2. Large, 7-inch touchscreen that displays crisp text and helps enjoy larger documents with fixed layout. It’s the largest currently available Kindle model.
  3. Asymmetric design that shifts the center of gravity to one side to help you keep the e-reader comfortably in one had for long hours.
  4. Audible player combined with 8 or 32 GB internal storage to enjoy Audible audiobooks to the fullest.
  5. Waterproof index IPX8 – tested to withstand immersion in 2 meters of fresh water for 60 minutes.
  6. Aluminum body combined with premium finishes: Graphite or Champagne Gold.

Is Kindle Oasis worth buying?

If you have owned Paperwhite before, and would like to upgrade your reading experience with bigger display and warm light, you can consider getting the Oasis.

Should I wait for the next-generation Kindle Oasis?

If the Oasis will be featured during this year’s Black Friday, this would be the best time to get the device.

⇢ Kindle Oasis

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