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Black Friday 2021 Kindle price watch and deals

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Black Friday 2021 Kindle price
Black Friday 2021 Kindle price predictions and analysis / Image: Ebook Friendly

Can you expect a Black Friday deal on the 2021 Kindle Paperwhite? What price cuts to expect on the basic Kindle and the Oasis?

Update: Black Friday Kindle deals are here! You can save up to 44% on Kindle e-readers and Kindle bundles. The prices start from $49.99.

When it comes to the Kindle, most of this year’s Black Friday and Cyber Monday wish lists will in include the newest Kindle Paperwhite 6.8.

Amazon’s newest device is offered in two distinctively different variants: Regular and Signature. It sports a larger 6.8-inch glare-free 300 ppi E-ink display, adjustable warm light, USB-C ports for faster charging, and up to 10 weeks of battery life.

The biggest question is: will the 6.8-inch Paperwhite be discounted for Black Friday 2021 at all? Unfortunately, we expect only minor offers. If you see a two-digit price cut, it would be only for the Signature variant. However, you should see surprisingly attractive Black Friday 2021 deals on Kindle Paperwhite 6.8 bundles.

Jump directly to:

Kindle Paperwhite Oasis

Plus, there is always a way to buy the earlier-generation Paperwhite. The device has been removed from the official range, but you can grab it in the Amazon Warehouse for refurbished electronics.

Below, you will find Kindle price predictions for Black Friday 2021, based on deal prices offered during shopping events on Amazon in the last few years.

We don’t expect Kindle deal prices to be lower than on Prime Day 2021. However, Amazon may offer extra benefits bundled with Kindle e-readers. One obvious pick is a free Kindle Unlimited short-term subscription. This offer should be added especially to the new Paperwhite.

Are you planning to buy a new Kindle this shopping season? What price are you going to accept, and which model is your favorite?

⇢ Black Friday 2021

Black Friday 2021 Kindle price predictions

Basic Kindle price watch

Basic Kindle 10th-generation Black Friday 2021 price
Basic Kindle 10th-generation Black Friday 2021 price predictions / Image: Amazon
  • Event: Black Friday 2021
  • Model: Basic Kindle (2019)
  • Availability: Full
  • Expected price: $49.99

The 10th-generation Kindle was introduced in April 2019, so it’s not a new model. No upgrade to this model is expected this year, so if you want to buy the most affordable Kindle e-reader, it should be this one.

At the time of writing this overview, the entry-level Kindle is out of stock in the US Amazon store. However, as it happened a few time before, the Kindle was back in stock before Black Friday.

The table below presents former deal prices of the basic Kindle for both Black Friday and Prime Day to help you get a bigger picture.

As you see, the deals are pretty stable. You could save between $30 and $35, no matter the generation and list price.

The basic Kindle was available for $54.99 during Prime Day 2021. Will it be offered for the same price this Black Friday and Cyber Monday?

I expect its price to gown down even more. I would not be surprised to see the Black Friday 2021 price of the basic Kindle to be set at $49.99.

The reason? Most customers are excited about the new 6.8-inch Kindle Paperwhite and consider getting it this shopping season (by the way, it’s out of stock at the time of writing this overview). It will be hard for Amazon to draw attention to other models. The only way to lure customers to buy the non-Paperwhite Kindle would be a price that’s reduced more than before.

Black Friday 2021 price prediction: $49.99

⇢ Check price

Black Friday prices – basic Kindle

2016-18 – price for Kindle 9th-generation, 2019-20 – price for Kindle 10th-generation

Event Deal price Regular price Discount
Black Friday 2020 $59.99 $89.99 $30
Black Friday 2019 $59.99 $89.99 $30
Black Friday 2018 $49.99 $79.99 $30
Black Friday 2017 $49.99 $79.99 $30
Black Friday 2016 $49.99 $79.99 $30

⇢ Check price

Prime Day prices – basic Kindle

2016-18 – price for Kindle 9th-generation, 2019-21 – price for Kindle 10th-generation

Event Deal price Regular price Discount
Prime Day 2021 $54.99 $89.99 $35
Prime Day 2020 $59.99 $89.99 $30
Prime Day 2019 $59.99 $89.99 $30
Prime Day 2018 $49.99 $79.99 $30
Prime Day 2017 $49.99 $79.99 $30
Prime Day 2016 $49.99 $79.99 $30

⇢ Check price

Amazon Kindle 2019 model - Black Friday 2021 price
The latest entry-level Kindle model (10th-generation) was launched back in April 2019 / Image: Ebook Friendly

Basic Kindle quick facts

What are the biggest benefits of Kindle 10?

  1. An adjustable front light that makes the text readable in any light conditions.
  2. Ability to play Audible audiobooks via connected headphones and speakers.
  3. Smoother design, compared to Kindle 9.
  4. A display with a bit better contrast.
  5. White color!

Which Kindle is better for me: the basic or Paperwhite?

If all you need is a convenient e-reading device with front light and long battery life, don’t overpay $40 or $50 for extra features of the Paperwhite.

Should I wait for the next-generation Kindle?

No, you should not. Kindle models are being recycled every two or three years. We can expect Kindle 11 next in 2022, but having in mind that customers switch attention from e-readers to tablets and smart home appliances, we may wait till autumn for the release.

Should I choose a Kindle or tablet?

If you are looking for a device specifically to read ebooks, it should be the Kindle. Pick up Amazon Fire or iPad, if you want to do more: write mails, browse the web, or check your social networks. Also, the Kindle is not good if you want to read comic books and magazines.

⇢ Basic Kindle

Kindle Paperwhite price watch

Kindle Paperwhite 2021 Black Friday deal price
Black Friday 2021 Kindle Paperwhite 6.8 price predictions / Image: Amazon
  • Event: Black Friday 2021
  • Model: Kindle Paperwhite 6.8 (2021)
  • Availability: Full
  • Expected price: $139.99 (no deal) for the Regular variant, slight drop for Signature variant

Kindle Paperwhite 6.8-inch is here, and many users consider getting it.

For a price $10 higher than the previous generation, the 2021 Kindle Paperwhite offers a larger 6.8-inch display, slim design, adjustable warm light, USB-C port, and up to 10 weeks of battery life.

What Kindle Paperwhite 6.8 deal will we see on Black Friday 2021?

Don’t expect usual Kindle price cuts reaching 40%. The 6.8-inch Paperwhite is just too fresh for it, and there is already a huge demand for the new model. Why cut the price, then?

During Black Friday 2018, Kindle Paperwhite 4 (which had been released just a few weeks earlier) was not discounted by even a penny. There was no price cut on the 4th-generation Paperwhite during Cyber Week either. The first deals were seen just before Christmas 2018.

Our prediction is that there will be no price cut on Kindle Paperwhite Regular version during Black Friday 2021. However, we may see minor discounts on the Signature Edition. Plus, it’s possible that the Kindle Unlimited free plan (3 or 6-month) will be added just for Black Friday. So far, the new Paperwhite is the only model that doesn’t come with a free Kindle Unlimited plan option.

How to save on Kindle Paperwhite 6.8?

Even if there are no considerable price cuts on the device itself, you still may save, if you buy Kindle Paperwhite 6.8 Kids Edition.

The bundle includes the Kindle Paperwhite Regular, 2-year worry-free guarantee, 1 year of Amazon Kids+ subscription, and a kid-friendly cover (one of the color versions is actually black).

The regular price of Kindle Paperwhite Kids is $159.99, which is only $20 more than the regular variant. Amazon claims the total value of all elements bought separately is up to $269, so your saving is over $100.

Black Friday 2021 price prediction: no deal for Regular version, $169.99 for Signature version. Plus a free 3 or 6-month Kindle Unlimited plan

⇢ Check price

Black Friday prices – Kindle Paperwhite

2016-17 – price for Kindle Paperwhite 3rd-generation, 2018-20 – price for Kindle Paperwhite 4th-generation

Event Deal price Regular price Discount
Black Friday 2020 $84.99 $129.99 $45
Black Friday 2019 $84.99 $129.99 $45
Black Friday 2018 $129.99 $129.99 $0
Black Friday 2017 $89.99 $119.99 $30
Black Friday 2016 $99.99 $119.99 $20

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Prime Day prices – Kindle Paperwhite

2016-17 – price for Kindle Paperwhite 3rd-generation, 2018-21 – price for Kindle Paperwhite 4th-generation

Event Deal price Regular price Discount
Prime Day 2021 $79.99 $129.99 $50
Prime Day 2020 $79.99 $129.99 $50
Prime Day 2019 $84.99 $129.99 $45
Prime Day 2018 $79.99 $119.99 $40
Prime Day 2017 $89.99 $119.99 $30
Prime Day 2016 $89.99 $119.99 $30

⇢ Check price

Kindle Paperwhite 6.8 - Black Friday 2021 price
Don’t expect a deal on Kindle Paperwhite 2021 Regular this Black Friday / Image: Ebook Friendly

Kindle Paperwhite quick facts

What are the biggest benefits of Kindle Paperwhite 6.8?

  1. Bigger 6.8-inch display, which is 13% larger than in the previous-generation.
  2. Adjustable warm light – a feature first seen in the Oasis. A warmer tone in the evening helps reduce eye strain and minimize the negative effect on sleep.
  3. A smoother front light. It’s provided by as many as 17 LED lights, instead of 5 in Paperwhite 2018.
  4. USB-C port for faster charging. You will need less than 3 hours to fully recharge the battery via 5W USB-C charger.
  5. Over twice longer battery life – even 10 weeks instead of 4 in the previous-generation model.
  6. Climate friendly product, made with 60% post-consumer recycled plastics and 70% recycled magnesium.
  7. Premium features available in Signature Edition: 32 GB memory, Wireless charging, auto-adjusting front light.

What’s the difference between the Regular and Signature edition?

Signature Edition is not just a variant with a bigger internal memory. It offers two features that are not available in the Regular variant:

▸ Auto-adjusting front light – there is no need to manually increase or decrease the brightness level when the light conditions around you change.

▸ Wireless charging – you can use your current charging station or buy a dedicated Wireless Charging Dock.

Plus, memory sizes (8 and 32 GB) are now exclusive to each variant. There is no 32 GB option of the Regular variant. There is no 8 GB option of the Signature variant.

Which Kindle is better for me: the basic or Paperwhite?

If all you need is a convenient e-reading device with front light and long battery life, choose the basic Kindle.

If you like to read in a bathtub, read a lot in the evening, and the display matters to you, go for Kindle Paperwhite 6.8.

When can I expect first considerable price cuts on Paperwhite 6.8?

Based on prices changes of the previous-generation model, we believe you will be able to save at least $30 during National Reading Month 2022 or Mother’s Day 2022 the latest.

Additionally, we think Amazon will be more flexible in setting different deal prices for different variants: Regular and Signature. And it’s the latter edition to be offered more often for temporarily lowered prices.

Should I choose Kindle Paperwhite 6.8 or a tablet?

How, when the size of the Paperwhite 6.8 display is almost 7 inches, you wonder whether it makes sense to pick up Fire 7 or Fire HD 8 tablet – and save a considerable amount of money.

If you are looking for a device specifically to read ebooks, it should be the Kindle. Pick up Amazon Fire or iPad, if you want to do more: write mails, browse the web, or check your social networks.

Also, the Kindle is not good if you want to read comic books and magazines.

⇢ Kindle Paperwhite

Kindle Oasis price watch

Kindle Oasis 3 Black Friday 2021 price predictions
Black Friday 2021 Kindle Oasis 3 price predictions / Image: Amazon
  • Event: Black Friday 2021
  • Model: Kindle Oasis (2019)
  • Availability: Full
  • Expected price: $174.99 – $184.99

The most advanced Kindle e-reader to date, the 3rd-generation Oasis, was launched in summer 2019, and was the first Amazon e-reader to offer adjustable warm light.

Now, also the 2021 Kindle Paperwhite sport the same feature. Plus, the new Paperwhite comes with a 6.8-inch display, while the Oasis sports a 7-inch one.

The asymmetric design of Kindle Oasis 3 is what makes it a truly unique device. The gravity point was moved to the side, by placing an internal battery and most other components in the grip area. Thanks to that, your hand won’t hurt even if you keep the device in the same position for long hours.

Since 2020, the price of the Oasis was considerably cut for both Prime Day and Black Friday. The discount was $75, so you could get this 7-inch device for only $175.

Would the same Kindle Oasis 3 price be offered during Black Friday 2021? It’s very probable, but don’t expect the price lower than that.

Black Friday 2021 price prediction: $174.99 – $184.99

⇢ Check price

Black Friday prices – Kindle Oasis

2016 – price for Kindle Oasis 1st-generation, 2017-18 – price for Kindle Oasis 2nd-generation, 2019-20 – price for Kindle Oasis 3rd-generation

Event Deal price Regular price Discount
Black Friday 2020 $174.99 $249.99 $75
Black Friday 2019 No deal $249.99 $0
Black Friday 2018 No deal $249.99 $0
Black Friday 2017 No deal $249.99 $0
Black Friday 2016 No deal $289.99 $0

⇢ Check price

Prime Day prices – Kindle Oasis

2016 – price for Kindle Oasis 1st-generation, 2017-19 – price for Kindle Oasis 2nd-generation, 2020 – price for Kindle Oasis 3rd-generation

Event Deal price Regular price Discount
Prime Day 2021 $184.99 $249.99 $65
Prime Day 2020 $174.99 $249.99 $75
Prime Day 2019 No deal $249.99 $0
Prime Day 2018 No deal $249.99 $0
Prime Day 2017 No deal $289.99 $0
Prime Day 2016 No deal $289.99 $0

⇢ Check price

Amazon Kindle Oasis 3 - Black Friday 2021 price
Black Friday 2021 Kindle Oasis 3 price should go down to $175 / Image: Ebook Friendly

Kindle Oasis quick facts

What are the biggest benefits of Kindle Oasis 3?

  1. Adjustable warm light that lets you control the color of the front lighted screen. In the evening, you can replace blue light with a warmer tone to reduce eye strain and minimize the negative effect on sleep.
  2. Large, 7-inch touchscreen that displays crisp text and helps enjoy larger documents with fixed layout. It’s still the largest currently available Kindle model.
  3. Asymmetric design that shifts the center of gravity to one side to help you keep the e-reader comfortably in one had for long hours.
  4. Audible player combined with 8 or 32 GB internal storage to enjoy Audible audiobooks to the fullest.
  5. Waterproof index IPX8 – tested to withstand immersion in 2 meters of fresh water for 60 minutes.
  6. Aluminum body combined with premium finishes: Graphite or Champagne Gold.

Is Kindle Oasis worth buying?

Now, with the 2021 Paperwhite sporting most of the Oasis features (waterproof design, warm light, large screen), the only reason to go for the Oasis is its iconic asymmetric design.

Should I wait for the next-generation Kindle Oasis?

If the Oasis will be featured during this year’s Black Friday, this would be the best time to get the device.

⇢ Kindle Oasis

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Are you interested in the Kindle? The story continues:

A concept of the next-generation Kindle Paperwhite, plus a feature wishlist
– October 27, 2021

5 ways to repurpose your old Kindle
– October 25, 2021

12 best ebooks for your winter 2021-22 reading list
– October 20, 2021

Here are the Kindle Paperwhite 6.8 (2021) cases to buy so far
– October 2, 2021

How to renew a fabric Kindle case – safely and quickly
– September 29, 2021