Prime Day is no longer a one-day shopping event. Addressed to subscribers of Amazon Prime multi-benefit program, the promotion started this year at the end of June, with new deals joining in every day.
Obviously, most of the deals are to be found on that special day – Prime Day 2017. Book your time on Tuesday, July 11.
In fact, the show time will start a bit earlier, on Monday, at 9 PM Eastern Time, when Amazon will reveal a majority of deals, most attractive ones among them.
Below, you’ll find a complete list of Amazon Prime Day 2017 that relate to digital books, audiobooks, and Amazon devices: Kindle e-readers and Fire tablets.
How to find Prime Day 2017 eligible items on Amazon?
Prime Day items are marked – when you browse Amazon and find the product you are interested in, check out the price box on the right side.
When the item is offered as a Prime Day deal, you’ll find a special info about it, mentioning the discount, and asking you to join Prime (see the screenshot).
Check out Prime Day landing page – all the major deals are featured in this special section of Amazon online store. All deals that refer to Kindle devices or ebooks are shown in bright yellow boxes.
What if you want to take advantage of Prime Day, but are not a Prime member yet? The deals are offered to existing Prime members, but also to anyone who signs up to Prime. Once you complete the registration, you’ll have access to all Prime Day 2017 deals – that’s how it works.
Prime Day 2017 is a worldwide event. It’s running not only in the US but in every other Amazon store, where Prime membership is offered: UK, Spain, Japan, Italy, Germany, France, Canada, Belgium, and Austria.
We will be updating the list regularly through July 11, and share updates via social media, so stay tuned!
Find the best Kindle cases and accessories in one frequently updated list. It includes items not only from Amazon, but also Etsy, Caseable, eBay, and other sites.
Prime Day 2017 Kindle and Fire sale
Prime Days are always a great occasion to update the Kindle e-reader. Price cuts are usually the same – if not higher – than offered during the pre-Christmas season.
Prime Day 2017 brings the deals on all Kindle e-readers, including (yes!) the top-shelf Oasis.
- Save $30 on the basic Kindle – this entry-level Kindle model was introduced in mid-2016, and comes in two colors – White and Black. Its price for Prime members is now only $49.99 – a $30 price cut from the regular
- Save $30 on Kindle Paperwhite – if you read a lot in the evening, you should go for the front-lighted Paperwhite, refreshed in 2016. It’s also offered in two colors: White or Black. The regular price is
$119.99but Prime members can have if for $89.99,
- Save $50 on Kindle Voyage – while the price cut on two cheaper models is $30, you can save more on the premium Kindle Voyage. The current price is $149.99, slashed from
$199.99), and the savings are $50,
- Save $50 on Kindle Oasis – the most advanced Kindle e-reader ever released rarely makes it into promotions, but Prime Day is an exception. Today only you can get the Oasis for $309.99, and save $50 (14%), as the regular price is
You are probably asking yourself a question: fine, I’ll get the Kindle, but what next? Next, you can benefit from several book-related features of Prime membership. Here they are:
- you can borrow one book per month from Kindle Owners’ Lending Library,
- you can get free access to Amazon Prime Reading,
- the Kindle, as well Prime-eligible print books, can be shipped for free,
- you can get one Kindle First ebook a month, at no extra cost,
- you can get free access to Audible Channels.
Now, once you’ve decided to get the Kindle, you may want to give it an extra protection. A case? A screen protector? Both? And now comes the disappointment: don’t expect too many Prime Day deals on Kindle cases and accessories.
All Fire tablets have prices cut for Prime Day, but the entry-level 7-inch Fire deserves a special note.
The price of Amazon Fire 7, the model refreshed a month ago, has been slashed by as much as $20 (40% saving), ending up with a price for Prime members that’s $29.99 (
Never before an Amazon e-reader or tablet had been offered for a price that low. During Black Friday and Cyber Monday 2016, Amazon Fire 7 (the 2016 version) was on sale for $33.
Prime Day is clearly setting up the price standard when it comes to Amazon devices. We are sure Amazon Fire 7 will be offered for $29.99 during Black Friday or Cyber Monday 2017, so if you are not a Prime member (and don’t want to sign up), you’ll have to wait until November.
Want to read more about this device before getting it via the Prime Day 2017 deal? We’ve got an overview here: Amazon Fire 7 (2017) – tech specs, comparisons, pictures, and more.
As I already mentioned, there is a big sale of Amazon Fire tablets during Prime Day 2017. It includes single tablets, special editions, and a new 3-pack of Fire HD 8. The last item is the one where you can save the most – 120 dollars!
Let’s go through all the deals:
- Save $120 on Fire HD 8 Variety Pack – if you want to buy tablets for your entire family, this pack is the best deal you can get. The pack includes three 8-inch Fire tablets – one Black, one Marine Blue and one Punch Red. Each one with 16 GB, vibrant HD display, a 1.3 GHz quad-core processor, 1.5 GB of RAM, and Dolby Audio. Buy these tablets separately and you’ll pay
$239.97. Get the Prime Day deal and spend only $119.97,
- Save $30 on Fire HD 8 – if you don’t want to buy the 3-pack, you can still save big on the Fire HD 8. The Prime Day 2017 price is set at $49.99 (
$79.99) – in other words, you can get the 8-inch Fire with a HD display for the regular price of the smaller Fire 7,
- Save $20 on Amazon Fire 7 – we’ve mentioned it already: the entry-level Fire costs only $29.99, instead of the regular price of
- Save $30 on Fire 7 Kids Edition – the edition includes the 2017 Fire 7, a heavy-duty case perfect for kids, a 2-year worry-free guarantee, and 1 year of Amazon FreeTime Unlimited. Your price is $69.99, down $30 from
- Save $40 on Fire HD 8 Kids Edition – again, the Fire tablet plus kid-prof case plus 2-year guarantee plus 1 year of Amazon FreeTime Unlimited. The price has been slashed by $40, so that you can buy the device for $89.99 instead of
This deal is valid from June 29 to July 11, 2017, and can be accessed only by the members of Amazon Prime multi-benefit subscription program.
Kindle Unlimited digital subscription, which includes Kindle ebooks, but also magazines and audiobooks, can be purchased at a considerable discount if you decide to go with one of the prepaid plans:
- 6 months – $44.95
$59.94– save 25%,
- 12 months – $80.32
$119.88– save 33%,
- 24 months – $143.85
$239.76– save 40%.
Please, bear in mind that you’ll pay the full amount for the entire period you choose immediately – there is no free trial in prepaid plan promotions.
If you are a current Kindle Unlimited monthly subscriber (and an Amazon Prime member, obviously), you can redeem this offer, and automatic renewals will be temporarily suspended for the duration of the prepaid subscription you’ve picked.
If you decide not to join Kindle Unlimited, you can still take advantage of being a Prime subscriber.
Today only, when you buy any ebook in the Kindle Store, you will earn 40% credit back towards your next book.
The good thing is that you can redeem the credit on either a Kindle or print edition.
All you have to do it to buy a Kindle ebook today, by 11:59 pm PST. Within 24 hours, you will receive an e-mail confirming the promotional credit has been added to your account.
Please note that the credit expires on July 25, 2017.
Save up to $100 on Kindle and Fire bundles
If you are going to buy the Kindle and for 100% want to add some accessories, getting a relevant bundle is always a way to save. The rule is that the Kindle bundle – even when it’s not discounted – costs less than the sum of its elements sold separately.
Amazon offers deals on Kindle bundles for almost every occasion – Black Friday, Cyber Monday, Mother’s Day, back to school, and, obviously, Prime Day. It’s an extra way of saving money.
One thing to highlight is that the recently introduced Kindle travel bundles are also on a list.
Below, you’ll find Kindle and Fire bundles featured on Prime Day 2017.
- Save $100 on Kindle Paperwhite Travel Bundle – this bundle includes the latest-generation Kindle Paperwhite, Amazon’s premium leather cover, power adapter, and Caseable travel bag. Buy the items separately and you will pay
$269.96If you are a Prime member, you will pay $100 less – $169.96. The saving is almost what you are paying for one year of Prime membership,
- Save $35 on Kindle for Kids Bundle – if you are going to buy the Kindle for the younger member of your family (or simply want to give the Kindle maximum protection), Kindle for Kids is the right bundle to pick up. It includes the latest-generation basic Kindle model (the one without the front-lighted display), 2-year worry-free guarantee, and a durable cover in one of five colors. You can get it for $89.99 instead of paying the full price of
- Save $50 on Kindle Paperwhite Essentials Bundle – Kindle Paperwhite is bundled with Amazon’s original leather cover and power charger, and you can take advantage of the price cut that makes it available for $129.97 instead of
- Save $45 on Kindle Esentials Bundle – the same bundle as the one mentioned above but with the basic Kindle instead of Paperwhite. You can save $45, as the price is brought down to 84.97 for Prime members,
- Save $50 on Fire HD 8 Essentials Bundle – the Fire tablet with the 8-inch high-definition screen can be bundled with original Amazon case cover and Nupro Screen Protector. The regular price of the bundle is
$122.97but you can get it for only $72.97 if you are a Prime subscriber.
Again, this is a deal available only to the current subscribers of Amazon Prime program. The deal ends at midnight of Prime Day 2017, which is June 11.
Until then, Amazon Prime members can save 40% on 6 months of Audible subscription. It means that during this period you’ll pay $8.95 per month for the Gold plan, instead of the regular fee of
When you join Audible via this Prime Day deal, you’ll get the same benefits as regular Gold members: one audio credit per month, unlimited listening to Audible Channels, offline listening with premium quality and no ads, exclusive member-only savings.
After six months, if you don’t cancel the subscription, Audible will start charging the regular price of $14.95.
Audible offers over 180,000 titles in several categories, including mystery, fantasy, nonfiction, or history books. You can also have access to premium podcasts and original comedy.
This deal is listed among Prime-exclusive offers, but it’s valid only on Sunday, June 9, 2017.
Certified Refurbished Kindle Paperwhite is refurbished, tested, and certified to look and work like new. It’s available in either Black or White color.
Its regular price is
$109.99 for the Wi-Fi version. You can, however, get it for $79.99 and keep $30 in your pocket if you are an Amazon Prime member.
This deal, although addressed to Prime members, is valid only on July 9, 2017, and most probably it will be replaced with a new Prime Day sale on Kindle ebooks.
If you are already a Prime subscriber, you can grab on Sunday, July 9th, best-selling Kindle ebooks for either $1.99 or $2.99 each.
On the list, you’ll find the best-selling novel by Emily Bleeker, When I’m Gone. Prime members can get it today for $1.99, while regular Amazon customers will have to pay $5.99.
The list price of the Kindle edition of Amy Poehler’s Yes Please is $16.99, but in today’s Prime-exclusive deal the book costs only $2.99.
The #1 New York Times bestselling memoir of U.S. Navy Seal Chris Kyle, American Sniper is $1.99. The same price is offered today for Tuesday, the second book in the Timeless series by E. L. Todd, or William Craig’s Enemy at the Gates.
Amazon Prime – a complete list of benefits
- Free Two-Day Shipping – on eligible items to addresses in the contiguous U.S.,
- Free Same-Day Delivery – in certain areas,
- Kindle Owners’ Lending Library – you can borrow one book each calendar month; the catalog includes over 1,000,000 ebooks,
- Kindle First – early access to download a new book for free every month from the Kindle First picks,
- Audible Channels – free access to original audio editions of standout articles and news from top sources,
- Prime Reading – free access to over 1,000 top Kindle books, magazines, and comics,
- Prime Instant Video – unlimited streaming of movies and TV episodes,
- Prime Music – unlimited, ad-free access to hundreds of Prime playlists and more than a million songs,
- Prime Photos – secure unlimited photo storage in Amazon Cloud Drive,
- Prime Pantry – members can purchase low priced grocery, household, and pet care items for a flat delivery fee of $5.99,
- Amazon Elements – access to Amazon’s line of everyday essentials,
- Prime Early Access – 30-minute early access to select Lightning Deals and new events on MyHabit.com,
- Membership sharing – Prime members may share the account with up to four eligible household members living at the same address.
The best Prime Day 2017 deals across the most popular categories
Prime Day 2017 six hours early, giving members 30 hours to shop. Sales begin at 6 PM Pacific Time (9 PM Eastern Time) on Monday, July 10, and end on Tuesday, July 11, at midnight.
- Save 50% on Amazon Echo, only $89.99
- Save $15 on Echo Dot, only $34.99
- Save $30 on Kindle Paperwhite, only $89.99
- Save $40 on Fire HD 8 Kids Edition, only $89.99
- Fire 7, our best-selling tablet, only $29.99
- Prime members who haven’t yet tried Amazon Music Unlimited can addfour months of the full catalog streaming service for just $0.99 whenbuying Echo devices, Fire TV streaming media players or Fire tablets
- Save $75 on Echo Show and Arlo Security Camera bundle
- Save 30% on Echo Dot and TP-Link Smart Plug bundle
- Save $50 on August Smart Lock
- Echo Dot and Sony XB10 bundle, under $70
- Save big on Sony XB950B1 Extra Bass Wireless Headphones
- Save 45% on Libratone One Click portable Bluetooth speakers
- Save up to 50% on select video games, consoles and accessories
- Save up to 40% on PC gaming laptops, desktops and accessories
- Save 30% on RepRap Guru 3D Printer
- Save 50% on two-pack of Tile Slim Phone Finders
- Save big on Game of Thrones: The Complete Seasons 1-6 + Digital HD[Blu-ray]
- Save 40-50% on Prime Exclusive clothing, handbags and more
- Save 30% on select clothing, shoes and more for men, women, kids andbaby
- Save big on diamond stud earrings – 1 carat diamond stud earrings for499.99 or ½ carat diamond stud earrings for $239.99
- Save up to 70% on select Samsonite two-piece spinner sets
- Save up to 40% on select furniture, mattresses and rugs
- Save 20% on nursery essentials
- Save $100 on the Bissell Multi Reach Cordless Stick Vacuum
- Save up to 40% on Radio Flyer, Crayola, K’NEX and more
- Save up to 30% on select Under Armour training gear
- Save 30% on select adidas apparel
- Save up to 50% on select Callaway Golf products
- Skywalker Trampolines Jump N’ Dunk Trampoline with safety enclosureand basketball hoop, 8-Feet, only $119.99
- Save 30% on the Sportstuff 1030 Adventure Stand Up Paddleboard withaccessories
- Save 25% or more on AmazonBasics – from office products to outdoor gear
- Get 20% back on thousands of items with an Amazon Prime credit cardincluding select Disney Pixar Cars toys, select Thule joggingstrollers and luggage, and select Yamaha musical instruments
- Save up to 50% on grocery items by Amazon, including Wickedly Primeand Happy Belly products
- Save 40% off your first six months of Audible membership, and enjoythe world’s largest library of audiobooks plus original audioprogramming (just $8.95/mo for 6 months)
- Newly released Element 55-inch 4K Ultra HD smart LED TV – Amazon FireTV Edition, only $399.99
- 25% off select TCL smart TVs, starting at $119.99 for a 28-inch
- 32-inch 720p TCL TV, only $99.99
- 40-inch 1080p TCL TV, only $199.99
- 55-inch premium brand 4K smart LED TV, only $599.99
- Get 15% back on select Samsung TVs, audio and more on Prime Day withan Amazon Prime credit card
- Fujifilm Instax Mini 90 Neo Classic Instant Film Camera for $99 – say,”Alexa, order an Instax camera”
- Save 25% on Hasbro Speak Out Game – say, “Alexa, order Speak Out”
- Save 35% on Soylent Meal Replacement Drink, Cacao, 14 ounce bottles,Pack of 12 – say, “Alexa, order Soylent”
- 90-day free trial of AmazonFresh for all new and existing Primemembers who shop with Alexa – say, “Alexa, buy bananas [or any othergrocery item] from Fresh”
• • •
More to explore:
- 12 most talked-about ebook bestsellers of fall 2017
- 11 exciting ways you can celebrate Read an Ebook Day 2017
- 50 illustrations that cleverly describe what books are about
- The ultimate guide to using Kindle app for iPad and iPhone
- 15 cases for Amazon Fire HD 8 (2017) that combine functionality with style
Want even more? Check out all articles in this topic: Lists.
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