The program, called Project-Q, was officially launched in Assen Library on October 8th. The idea is incredibly simple. The libraries asked kids to describe their favorite books, and why other children should read them.
The kids were recorded, and videos were uploaded online. These video recommendations are available to readers via OR codes placed inside relevant books.
When you open a book, and scan the QR code with your phone, you can watch the kid recommending this book to you.
One of the videos is shown below:
The codes were placed not only in the books, but also outside the libraries – in areas frequently visited by children.
QR code is a specially designed bar code that contains information about the item to which it is attached. In this case, this is a link to a video which can be opened and played in a smartphone’s mobile browser.
QR codes were used before several times in projects promoting books, libraries, and reading. Two years ago a digital library was launched on a Bucharest subway station. It was clearly the beginning of big ideas in book promotions based on advanced technologies.
Since that time, the same concept – QR codes linking to downloadable ebooks – was utilized several times, with a recent example of the Moscow underground.
However, advanced technologies can be used in much more creative ways. Move the concept away from the subway, and you may admire a Tram Library in Brno, Czech Republic.
The project developed by the Dutch libraries required much more effort, but it was the clever thing to do: Reaching the kids via the medium they like to promote the medium they need.
Image via De Krant van Midden-Drenthe.
Don’t stop exploring. Here are more posts from Ebook Friendly:
- Case covers for Kindle Oasis 2 that you might have missed
- Amazon reveals Kindle bestsellers for each year, since 2007
- Here are the best books of 2017 picked by Amazon editors
- Explore 80 best Black Friday & Cyber Monday 2017 iPad, Kindle, and Fire deals
- Kindle Oasis 2 – things you should know before buying it
Want even more? Check out all articles in this topic: Lists.
Tips and tricks
The ultimate guide to using Kindle app for iPad and iPhone
Benefits of the free Kindle app for iOS: save for later, listen to audiobooks, enhance the reading experience, and more.
Amazon launches thinner Fire 7 and cheaper Fire HD 8
Amazon Fire 7 priced at $49.99, Amazon Fire HD 8 ($79.99), Fire 7 Kids Edition ($99.99), and Fire Kids Edition HD 8 ($129.99) are available for pre-order. Shipping starts on June 7, 2017.
Case covers for Kindle Oasis 2 that you might have missed
Here are case elegant but affordable covers and sleeves designed by third-party producers to fit Kindle Oasis e-reader (second generation, released in 2017). They are a great alternative to the original Amazon Origami stand case.
8 best keyboard cases you can use with your Samsung Galaxy Tab tablet
A list of the best Samsung Galaxy Tab keyboard cases. Includes both cases for specific models and universal keyboard cases.
50 thought-provoking quotes about libraries and librarians
A list of the best quotes about libraries and librarians, together with quotes that you can share as images.
50 awesome literary t-shirts for book lovers
A selection of the coolest literary t-shirts that will help express how much you love books. Tees from Etsy, Zazzle, Threadless, Society6, CafePress, and Amazon.