Americans will swap cellphones for books this summer, study reveals

Americans plan to read this summer
Barnes & Noble commissioned Atomik Research to conduct an online survey of 1,502 adults in the United States who plan to read a book this summer / Image: Freepik

This summer, eight out of ten American readers are planning on putting away their smartphones and burying themselves in books instead, a new survey by Barnes & Noble reveals.

In an independent study conducted on 1,500 reading adults, many are hoping to find some extra time to read this summer.

As many as 38% are planning on reading one to three books this summer, while 37% hopes to read as much as four to six books.

A vast majority (69%) will choose a print book, a quarter – an electronic device, while 7% will listen to an audiobook instead. Of those reading or listening on an electronic device, one-third will choose an e-reader, another third – a cellphone, and the rest will go with a tablet.

Almost half of the subjects will go for mystery books, followed by the history genre (37%), fantasy (34%) and science fiction (33%). Additionally, fifteen percent of summer readers are planning on joining a book club, with seven percent already in one.

Parents are hoping their youngsters will ditch smartphones and videogames and choose books instead

According to a survey conducted by Atomik Research earlier this year, nearly 90% of parents with children aged between 6 and 17 years old plan to ask their children not to spend their summer using electronic devices only.

Almost half of them (44%) is hoping their kids get off the computer for more than three hours a day; one-fifth would be happy to see their kids device-free for one to two hours.

When it comes to reading, roughly one-third (35%) of surveyed parents are expecting their children to read four to six books this summer, while a quarter wants them to read ten or more books. Another quarter hopes their little ones will read at least one to three.

Running out of ideas what to read this summer? Make sure to check out the Barnes & Noble bestseller list for some inspiration.

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