Consumer Attitudes Toward E-Book Reading is a study conveyed by Book Industry Study Group (BISG) and Bowker Market Research. Since late 2009 it tracks changing habits and attitudes of users who have acquired a device to read ebooks.
The results from a first installment for 2013 report are shocking. For the first time tablets have become consumers’ preferred e-reading devices, overtaking dedicated e-readers. Now, 44% of e-book readers prefer a tablet. It’s 7% up, from 37% last August. At the same time, e-readers are a preferred device for 42% of respondents. In August 2012 it was as much as 49%. Angela Bole, BISG’s Deputy Executive Director, concludes:
Like so many other changes in e-book consumption, the move toward tablets developed very rapidly.
E-readers can only exists for e-reading. Tablets can be bought even if users are not planning to read ebooks on them. The worst news for the producers of dedicated e-reading devices is that the trend will continue to grow “as respondents’ intent to purchase a dedicated e-reader has dropped, while intent to purchase has remained consistent for tablets, at about 37 percent.”
The study results mirror current market situation. Barnes & Noble has seen a 26% drop in Nook business. Sales declined primarily due to lower device sales. The Verge reports that we might see more tablets and fewer e-readers from Barnes & Noble in the future:
The market has shifted to multi-function tablets… We did a lot of work with the consumer post-holiday, and what we’re seeing is that the bigger brands have more resonance in that multi-function tablet market than we do.
What are your preferences? Are you going to buy an e-reader or a tablet to read ebooks? If you haven’t made up your mind, check out this simple questionnaire, that will help you make a better decision.
• • •
More lists to check out:
- The best 2017 infographics about books, libraries, and reading
- Here are top 100 most popular Kindle books of 2017
- 15 best bookish gifts of 2017 – a holiday gift guide for book lovers
- Top 50 Kindle Unlimited books of 2017
- Case covers for Kindle Oasis 2 that you might have missed
Want even more? Check out all articles in this topic: Lists.
Tips and tricks
International availability of the waterproof Kindle Oasis 2 (2017)
On the launch date, October 31, 2017 – Kindle Oasis can be shipped to over 170 countries around the world – both via Amazon’s main store and stores localized in other major countries.
Download free books to your Kindle app for iPad and iPhone
Want to get free ebooks on your iPad or iPhone? If you have an account on Amazon, it’s most convenient to use…
35 gifts your dad will love as much as he loves books
A list of the unique gifts for the dad who has everything and who loves reading books. Personal accessories, home decor ideas, tech gadgets, digital subscriptions, Kindle bundles, and more.
15 awesome case covers for your new Amazon Fire HD 10 (2017)
All-new Amazon Fire HD 10 (2017) cases, sleeves, and accessories you can already get. The list is frequently updated with new items.
50 best case covers and accessories for your Nook e-reader and tablet
A list of fashionable, well-designed Nook case covers and accessories. Nook GlowLight & GlowLight Plus, Nook Tab A 7.0, Nook Tab S2 8.0, and Nook Tab E 9.6.
50 awesome posters that encourage to read
A list of most awesome read posters from Etsy, Zazzle, Redbubble, Society6 and AllPosters. For all needs and tastes.