Study: tablets become preferred e-reading devices (chart)
Consumer Attitudes Toward E-Book Reading is a study conveyed by Book Industry Study Group (BISG) and Bowker Market Research. Since late 2009 it tracks changing habits and attitudes of users who have acquired a device to read ebooks.
The results from a first installment for 2013 report are shocking. For the first time tablets have become consumers’ preferred e-reading devices, overtaking dedicated e-readers. Now, 44% of e-book readers prefer a tablet. It’s 7% up, from 37% last August. At the same time, e-readers are a preferred device for 42% of respondents. In August 2012 it was as much as 49%. Angela Bole, BISG’s Deputy Executive Director, concludes:
Like so many other changes in e-book consumption, the move toward tablets developed very rapidly.
E-readers can only exists for e-reading. Tablets can be bought even if users are not planning to read ebooks on them. The worst news for the producers of dedicated e-reading devices is that the trend will continue to grow “as respondents’ intent to purchase a dedicated e-reader has dropped, while intent to purchase has remained consistent for tablets, at about 37 percent.”
The study results mirror current market situation. Barnes & Noble has seen a 26% drop in Nook business. Sales declined primarily due to lower device sales. The Verge reports that we might see more tablets and fewer e-readers from Barnes & Noble in the future:
The market has shifted to multi-function tablets… We did a lot of work with the consumer post-holiday, and what we’re seeing is that the bigger brands have more resonance in that multi-function tablet market than we do.
What are your preferences? Are you going to buy an e-reader or a tablet to read ebooks? If you haven’t made up your mind, check out this simple questionnaire, that will help you make a better decision.
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About Piotr Kowalczyk
An ad man who decided to devote his life to books. A founder of Ebook Friendly, ebook enthusiast, and self-published short story author. He reads mostly on an iPhone, but when it comes to history books, he always picks print.
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A Woman of No Importance:
The Untold Story of the American Spy Who Helped Win World War II
by Sonia Purnell
France was falling. Burned-out cars, once strapped high with treasured possessions, were nosed crazily into ditches. Their beloved cargoes of dolls, clocks, and mirrors lay smashed around them and along mile upon mile of unfriendly road. Their owners, young and old, sprawled across the hot dust, were groaning or already silent. Yet the hordes just kept streaming past them, a never-ending line of hunger and exhaustion too fearful to stop for days on end.
Ten million women, children, and old men were on the move, all fleeing Hitler’s tanks pouring across the border from the east and the north. Entire cities had uprooted themselves in a futile bid to escape the Nazi blitzkrieg that threatened to engulf them. The fevered talk was of German soldiers stripped to the waist in jubilation at the ease of their conquest. The air was thick with smoke and the stench of the dead. The babies had no milk, and the aged fell where they stood. The horses drawing overladen old farm carts sagged and snarled in their sweat-drenched agony. The French heat wave of May 1940 was witness to this, the largest refugee exodus of all time.
Day after day a solitary moving vehicle weaved its way through the crowd with a striking young woman at the wheel. Private Virginia Hall often ran low on fuel and medicines but still pressed on in her French army ambulance toward the advancing enemy. She persevered even when the German Stukas came screaming down to drop 110-pound bombs onto the convoys all around her, torching the cars and cratering the roads. Even when fighter planes swept over the treetops to machine-gun the ditches where women and children were trying to take cover from the carnage. Even though French soldiers were deserting their units, abandoning their weapons, and running away, some in their tanks. Even when her left hip was shot with pain from continually pressing down on the clutch with her prosthetic foot.
325 words read…
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