To celebrate Amazon’s 20th birthday, the biggest online store introduced a huge one-day deal event called Prime Day.
It’s set for July 15, and is available exclusively for Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, and Austria.
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Among the many Prime Day deals (including Fire TV Stick and Amazon Echo), there are three deals on Kindle and Fire devices.
To access the deals, you have to be either an existing or a new Prime member. If you sign up for Prime today, you can immediately access all the exclusive deals.
Please note, that during Prime Day Amazon dropped the 30-day free trial (although they still say “try Prime now”). That means you’ll be charged a subscription fee today.
Amazon Prime is a membership program offered by Amazon. For $99 a year customers have unlimited free two-day shipping on 20 million items, unlimited streaming of thousands of movies, as well as more than one million songs.
On top of that, all Prime members can benefit from Kindle Owners’ Lending Library. There are over 800,000 books to borrow for free with no due dates.
What’s very important, only the owners of Kindle and Amazon Fire devices can make use of Kindle Owners’ Lending Library. If you have a Kindle app on an iPhone or Android tablet, you won’t be eligible to access KOLL.
Therefore, if you don’t have a Kindle yet, but want to make the full use of the Prime membership you’ve just signed up, the deals listed below make a lot of sense.
In an email send in the afternoon on July 15, Amazon shared the news that Prime Day peak order rates have surpassed 2014 Black Friday.
Prime members have already bought tens of thousands of Fire TV Sticks, 35,000 Lord of the Rings Blu-Ray sets, 28,000 Rubbermaid sets, and 4,000 Echo devices in 15 minutes.
In a press release announcing Amazon Prime Day 2015, Amazon said the event is filled with more deals than Black Friday. That would explain such a high order rate.
I doubt the number of deals is higher, having in mind that Black Friday is not a one-day event. To compare the Kindle deals – and learn whether it pays to enter Prime – check out the Kindle section of our overview of 2014 Black Friday and Cyber Monday ebook deals.
Although Prime Day is “a global event”, it’s available only to customers of localized Amazon stores in selected countries. The deals listed below are addressed to U.S. customers, and end on July 15, 2015, at midnight, Pacific Daylight Time.
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Kindle 7-th generation is $30 off
The most affordable and popular Kindle e-reader gets a $30 price cut. Instead of $79 Prime members can buy it for only $49, what represents a saving of 38%.
In other words, if you haven’t owned the Kindle e-reader yet, your new Prime membership will cost $69, and not $99.
What you need to know is that Kindle 7 is currently the only device in the range of Amazon e-readers that has a 167 ppi display – twice fewer pixels than Kindle Voyage and Kindle Paperwhite 2015.
It’s good to get a good case for the new Kindle, and for Prime Day you can save 15% if you decide to buy two eligible Kindle accessories. Add the covers or accessories to cart, and the 15% will be reflected at the final checkout.
Update: the deal ended long before the day’s end, with 100% devices claimed.
Save $20 on Amazon Fire HD 6
With the launch of new devices in autumn 2014, Amazon dropped the “Kindle” in the names of their tablets, but many users still call them “Kindle Fire,” and therefore we list them in this overview.
The 6-inch Amazon Fire HD 6 is offered for Prime members for $79 ($99). The discount is $20, and savings are 20%.
Just like for Kindle 7, you can make extra savings if you decide to buy two eligible covers and accessories.
The list of accessories includes a slim Nupro Slim Case, made from durable polyurethane, with a built-in stand for hands-free viewing. The case is available in five colors, including Red, Blue, and Pink.
Fire HD 6 Kids Edition for $129
With the introduction of Fire HD 6 Kids Edition, Amazon hoped to draw attention of parents who wanted to buy the second mobile device for their families.
The Kids Edition of the Fire HD 6 enjoys rather average sales. At the time of writing the post only 31% of these devices offered for Prime Day were sold. It’s mainly due to a higher price tag than the regular Fire HD 6, not justifying the extra elements designed to make it kid-proof.
Just like for Fire HD, the Kids Edition is discounted for Prime Day by $20. It’s price is $129. With a higher price it makes only 13% of the original price.
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