Tips & more

Hundreds of thousands of people are now reading entire novels on Instagram

Insta Novels - Instagram novels
Image: Insta Novels

Instagram may be the your new book reader, thanks to a new breed of storytelling adapted to an Instagram format.

Launched in August last year, the New York Public Library’s and Mother New York design agency’s new initiative called Insta Novels unexpectedly became a huge success, accumulating an audience of over 300,000 people.

Ever since, the New York Public Library’s Instagram account has been regularly posting literature classics for their followers to devour.

All titles are in the public-domain and, as of today, the books include Kafka’s Metamorphosis, Edgar Allan Poe’s The Raven, The Yellow Wallpaper by Charlotte Perkins Gilman, A Christmas Carol by Charles Dickens, and Lewis Carroll’s Alice’s Adventures in Wonderland. And there is more to come.

The novels are perfectly adapted to an Instagram story format: the text is just the right size and the right font (Georgia!), and the warm, cream-colored background makes it much easier on the eyes than plain white. Small animations, often accompanied by music, pique the reader’s interest and each book is illustrated by a different artist selected specifically to suit its theme.

But perhaps the most memorable feature of Insta Novels is the place to rest your thumb while reading. Since an Instagram story can be only up to 15 seconds long, the readers have to put their thumb somewhere on the right part of the screen for the story to pause it until they’re ready to proceed to the next page.

Mother New York thought this through, however – and supplied each novel with an adorable animation to rest your finger on. In A Christmas Carol, it’s a burning candle that slowly burns down as you tap. In Metamorphosis, it’s a bug crawling in circles. And in Alice in Wonderland, it’s a tea set.

All novels are saved in highlights, so that you can access them even after they disappear from the stories, and longer reads are divided into parts.

“Every single part of the design was tailored to make the story the most entertaining, to make it the most simple to use, and make it the most natural within the environment of Instagram,” Corinna Falusi, Chief Creative Officer at Mother, says.

The goal behind the initiative was to encourage more people to read books – and it seems to work. Ever since its launch in August last year, more than 300,000 people have read Instagram novels, and the NYPL’s account has gained nearly 150,000 new followers.

Insta novels – examples

Instagram novels - The Metamorphosis
Instagram novels - The Raven
Instagram novels - Alice in Wonderland

• • •

We removed a comment system to increase your privacy and reduce distractions. Let’s discuss this article in your WordPress Reader, or on Twitter and Facebook. You can also follow us on Google News.

Keep exploring:

10 best Kindle Scribe covers that will improve your work performance
– November 28, 2022

14 premium but inexpensive Kindle 11 case covers so far
– November 21, 2022

Black Friday 2022 Kindle deals include Kindle 11 and Scribe!
– November 20, 2022

Most gifted books and audiobooks on Amazon – the complete guide
– October 30, 2022

17 best Kindle sleeves and bags to get in 2022-23 season
– October 23, 2022

Recommendation box

Gifts for modern bookworms in 2023

Based on recommendations from top tech sites and customer reviews.

• • •

Coffee and candle warmer with USB charger

Coffee and candle warmer with USB charger

This innovative little accessory that guarantees your coffee or tea will be always warm. You can also use it to release the scent from your candle without lighting it. Thanks to USB port, you will be able to charge your phone while reading.


• • •

Innovative reading light

Compact and innovative reading light

From a German brand Nachteule comes a clever book light that you attach not to a book but your reading glasses. It’s so light that you can also clip it to your earphones or hair accessories! The built-in battery will let you read 200 pages.


• • •

Hands-free pillow stand

Hands-free pillow stand – great for e-readers and print books

An improved version of a popular Lamicall tablet pillow comes now with a side pocket for a pen or small accessories. The grooves are deep enough to hold a print book. It’s made of durable materials and is available in five fashionable colors.


More gifts for bookworms