Pew Research Center has recently released results of a survey that takes a closer look at reading habits in the United States.
The newest survey was conducted between January 3 and 10, 2018. Respondents were asked how many books, and in which format, they have read in the previous 12 months.
The most significant change is seen in the use of audiobooks. 18% of surveyed American adults claimed they have listened to an audiobook in the last year. It is 28% more than in April 2016, when the previous survey was conducted.
The growth of audiobook consumption affected ebooks. Their share decreased from 28% to 26%, while the use of print books increased from 65% to 67%. The total consumption of books in digital format (ebooks and audiobooks) reached 44%, what accounts for two-thirds of the use of books in print format.
Book reading habits in the U.S. – formats
|January 2018||April 2016|
|Read a book in any format||74%||73%|
|Read a print book||67%||65%|
|Read an ebook||26%||28%|
|Listened to an audiobook||18%||14%|
Audiobooks are most popular among younger people. In the age group 18-29, as much as 23% of respondents said they listened to audiobooks. The share is slightly lower among 30- to 49-year-olds – it’s 22%.
In general, Americans are spreading their book consumption across several formats. 29% claim they read books both in print and digital formats (ebooks and/or audiobooks). It’s an insignificant increase from 28% in 2016.
Book reading habits in the U.S. – consumption
|January 2018||April 2016|
|Read print books only||39%||38%|
|Read both print and digital books||29%||28%|
|Read digital books only||7%||6%|
|Read no books||24%||26%|
According to the 2018 Pew Research Center, Americans read an average of 12 books per year. This figure is unchanged since 2011, when the company surveyed reading habits in the U.S. for the first time.
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Are you interested in audiobooks? Keep exploring:
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- Audiobook prices compared to ebooks and print books
- How many audiobooks can fit into a Kindle e-reader?
- Audiobooks – facts, tips, and comparisons in one handy list
Want even more? Check out all articles in this topic: Audiobooks.
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