Stunning idea: digital library in Bucharest subway station (pictures)

Bucharest subway commuters can scan QR codes from the book spines to download them to their smartphones.

Vodafone Romania, in collaboration with a publishing house Humanitas, launched an ambient advertising campaign, which is simply fantastic. A Victoria Square metro station was turned into… a digital library.

The walls are being covered with large format posters, from top to bottom. Bucharest commuters who enter the station suddenly discover that they’re in an impressive library.

The brightest idea comes now. You can use your smartphone to scan QR codes visible on the spines of the books – to actually start reading a book in no time.

Once you grab the code, you’ll be redirected to a mobile site powered by Humanitas. It’s a Vodafone Digital Library from where you can download free samples of 49 ebooks (epub or pdf format) and 10 audiobooks. The download is available to anyone, no matter the telecom provider they have.

One title is available for free download, the full version of Mateiu I. Caragiale’s Under the seal of mystery. If users would like to purchase any other title from Vodafone Digital Library in full version, they will be redirected to Humanitas website, where they proceed to check out.

Vodafone’s digital library on the Victoria subway station is a part of the new communication platform launched by Vodafone in May 2012.

Digital library in Bucharest underground 6

Digital library in Bucharest underground 5

Digital library in Bucharest underground 4

Digital library in Bucharest underground 3

Digital library in Bucharest underground 2

Digital library in Bucharest underground 1

Via Universign.

Check more great stuff for ebook geeks:

Tips and tricks

Amazon Prime Reading - most important things to know in question answers

Amazon Prime Reading – most important things to know

Most important things to know about Amazon Prime Reading in a form of single-minded questions and answers.

Amazon Kindle highlights and notes are available from a phone and tablet

Your Kindle highlights and notes are now easier to access

Amazon is moving your Kindle highlights and notes to a new place, which can be easily accessed from your phone or tablet.

Gift ideas

Best Barnes & Noble Nook Tablet 7 (2016) case covers

11 Nook Tablet 7 (2016) cases for different needs and tastes

Best examples of case covers for Barnes & Noble Nook Tablet 7 (2016) – both original and third-party.

Keyboard case covers for Samsung Galaxy Tab tablets

8 best keyboard cases you can use with your Samsung Galaxy Tab tablet

A list of the best Samsung Galaxy Tab keyboard cases. Includes both cases for specific models and universal keyboard cases.

Best 50

50 most inspirational quotes from literature

50 most inspirational quotes from books

An extended list of the most inspirational book quotes of all time: J.K. Rowling, Sylvia Plath, Oscar Wilde, Neil Gaiman, John Green, among others.

Best iPad cases sleeves and accessories

50 best iPad cases and accessories to buy in 2017

An updated overview of the best iPad cases and accessories from around the web, including cases for iPad 9.7 2017, and iPad Pro 2017 models: 10.5 and 12.9.

Let's connect

Share a comment

If you want to discuss the topic or ask a question, please share this post on social media. Make sure to mention us!

You can also contact us directly. Find more details here.

Get free updates via email

Powered by MailChimp
You'll receive email digests on Fridays at 2pm GMT / 10am EST.