Stunning idea: digital library in Bucharest subway station (pictures)
Bucharest subway commuters can scan QR codes from the book spines to download them to their smartphones.
Vodafone Romania, in collaboration with a publishing house Humanitas, launched an ambient advertising campaign, which is simply fantastic. A Victoria Square metro station was turned into… a digital library.
The walls are being covered with large format posters, from top to bottom. Bucharest commuters who enter the station suddenly discover that they’re in an impressive library.
The brightest idea comes now. You can use your smartphone to scan QR codes visible on the spines of the books – to actually start reading a book in no time.
Once you grab the code, you’ll be redirected to a mobile site powered by Humanitas. It’s a Vodafone Digital Library from where you can download free samples of 49 ebooks (epub or pdf format) and 10 audiobooks. The download is available to anyone, no matter the telecom provider they have.
One title is available for free download, the full version of Mateiu I. Caragiale’s Under the seal of mystery. If users would like to purchase any other title from Vodafone Digital Library in full version, they will be redirected to Humanitas website, where they proceed to check out.
Vodafone’s digital library on the Victoria subway station is a part of the new communication platform launched by Vodafone in May 2012.
Via Universign.
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About Piotr Kowalczyk
Ad-man who decided to devote his life to books. Founder of Ebook Friendly, ebook enthusiast, and self-published short story author. Prefers reading on his iPhone, but when it comes to history books – Piotr always picks print.
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A Woman of No Importance:
The Untold Story of the American Spy Who Helped Win World War II
by Sonia Purnell
Prologue
France was falling. Burned-out cars, once strapped high with treasured possessions, were nosed crazily into ditches. Their beloved cargoes of dolls, clocks, and mirrors lay smashed around them and along mile upon mile of unfriendly road. Their owners, young and old, sprawled across the hot dust, were groaning or already silent. Yet the hordes just kept streaming past them, a never-ending line of hunger and exhaustion too fearful to stop for days on end.
Ten million women, children, and old men were on the move, all fleeing Hitler’s tanks pouring across the border from the east and the north. Entire cities had uprooted themselves in a futile bid to escape the Nazi blitzkrieg that threatened to engulf them. The fevered talk was of German soldiers stripped to the waist in jubilation at the ease of their conquest. The air was thick with smoke and the stench of the dead. The babies had no milk, and the aged fell where they stood. The horses drawing overladen old farm carts sagged and snarled in their sweat-drenched agony. The French heat wave of May 1940 was witness to this, the largest refugee exodus of all time.
Day after day a solitary moving vehicle weaved its way through the crowd with a striking young woman at the wheel. Private Virginia Hall often ran low on fuel and medicines but still pressed on in her French army ambulance toward the advancing enemy. She persevered even when the German Stukas came screaming down to drop 110-pound bombs onto the convoys all around her, torching the cars and cratering the roads. Even when fighter planes swept over the treetops to machine-gun the ditches where women and children were trying to take cover from the carnage. Even though French soldiers were deserting their units, abandoning their weapons, and running away, some in their tanks. Even when her left hip was shot with pain from continually pressing down on the clutch with her prosthetic foot.
325 words read…
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