Stunning idea: digital library in Bucharest subway station (pictures)

Bucharest subway commuters can scan QR codes from the book spines to download them to their smartphones.

Vodafone Romania, in collaboration with a publishing house Humanitas, launched an ambient advertising campaign, which is simply fantastic. A Victoria Square metro station was turned into… a digital library.

The walls are being covered with large format posters, from top to bottom. Bucharest commuters who enter the station suddenly discover that they’re in an impressive library.

The brightest idea comes now. You can use your smartphone to scan QR codes visible on the spines of the books – to actually start reading a book in no time.

Once you grab the code, you’ll be redirected to a mobile site powered by Humanitas. It’s a Vodafone Digital Library from where you can download free samples of 49 ebooks (epub or pdf format) and 10 audiobooks. The download is available to anyone, no matter the telecom provider they have.

One title is available for free download, the full version of Mateiu I. Caragiale’s Under the seal of mystery. If users would like to purchase any other title from Vodafone Digital Library in full version, they will be redirected to Humanitas website, where they proceed to check out.

Vodafone’s digital library on the Victoria subway station is a part of the new communication platform launched by Vodafone in May 2012.

Digital library in Bucharest underground 6

Digital library in Bucharest underground 5

Digital library in Bucharest underground 4

Digital library in Bucharest underground 3

Digital library in Bucharest underground 2

Digital library in Bucharest underground 1

Via Universign.

Check more great stuff for ebook geeks:

Want even more? Check out all articles in this topic: Geek stuff.

Start the discussion

Interesting: Stunning idea: digital library in Bucharest subway station (pictures) ebookfriendly.com...
132.4K friends
41.5K followers

Tips and tricks

2nd-generation Kindle Oasis ships internationally on October 31, 2017

International availability of the waterproof Kindle Oasis 2 (2017)

On the launch date, October 31, 2017 – Kindle Oasis can be shipped to over 170 countries around the world – both via Amazon’s main store and stores localized in other major countries.

Find and download free ebooks to Kindle for iPad and iPhone

Download free books to your Kindle app for iPad and iPhone

Want to get free ebooks on your iPad or iPhone? If you have an account on Amazon, it’s most convenient to use…

Gift ideas

Case covers and sleeves for Kindle Oasis 2 (9th-generation Kindle, 2017 release)

Case covers for Kindle Oasis 2 that you might have missed

Here are case elegant but affordable covers and sleeves designed by third-party producers to fit Kindle Oasis e-reader (second generation, released in 2017). They are a great alternative to the original Amazon Origami stand case.

The best Edgar Allan Poe gifts, accessories, clothes, and home decor

17 unique gifts and accessories for Edgar Allan Poe fans

The fascinating world of Edgar Allan Poe macabre as seen on gifts, personal accessories, jewelry, home decor, and apparel.

Best 50

50 most motivating #quotes about #books and #reading

50 motivating quotes about books and reading

A list of most wonderful and motivating quotes about books and reading. Some of them are beautifully visualized by top designers.

Best t-shirts for book lovers

50 awesome literary t-shirts for book lovers

A selection of the coolest literary t-shirts that will help express how much you love books. Tees from Etsy, Zazzle, Threadless, Society6, CafePress, and Amazon.

Get free updates via email

Powered by MailChimp
You'll receive email digests on Fridays at 2pm GMT / 10am EST.