Vodafone Romania, in collaboration with a publishing house Humanitas, launched an ambient advertising campaign, which is simply fantastic. A Victoria Square metro station was turned into… a digital library.
The walls are being covered with large format posters, from top to bottom. Bucharest commuters who enter the station suddenly discover that they’re in an impressive library.
The brightest idea comes now. You can use your smartphone to scan QR codes visible on the spines of the books – to actually start reading a book in no time.
Once you grab the code, you’ll be redirected to a mobile site powered by Humanitas. It’s a Vodafone Digital Library from where you can download free samples of 49 ebooks (epub or pdf format) and 10 audiobooks. The download is available to anyone, no matter the telecom provider they have.
One title is available for free download, the full version of Mateiu I. Caragiale’s Under the seal of mystery. If users would like to purchase any other title from Vodafone Digital Library in full version, they will be redirected to Humanitas website, where they proceed to check out.
Vodafone’s digital library on the Victoria subway station is a part of the new communication platform launched by Vodafone in May 2012.
Check more great stuff for ebook geeks:
- Popular abbreviations as seen by book geeks
- Brick wall deformed by a single book – great installation by Jorge Méndez Blake
- These literature-inspired tea blends will make a great gift for every book lover
- Famous book quotes on infinitely charming posters by Simini Blocker
- A magic history of Harry Potter (infographic)
Want even more? Check out all articles in this topic: Geek stuff.
Start the discussion
Tips and tricks
Khomo rear case is a perfect fit for your iPad Pro with Smart Cover and Apple Pencil
A slim cover from Khomo will protect the back of your iPad, store Apple Pencil, and go well with both the Smart…
How many Kindle bestsellers are available via Kindle Unlimited?
You won’t believe it: as much as 82 books on the list of Top 100 Kindle bestsellers of 2017 are included in…
35 gifts your dad will love as much as he loves books
A list of the unique gifts for the dad who has everything and who loves reading books. Personal accessories, home decor ideas, tech gadgets, digital subscriptions, Kindle bundles, and more.
17 insanely colorful Amazon Fire 7 (2017) cases and sleeves
Brighten your life with the Fire 7 tablet, and brighten your Fire 7 tablet with one of these colorful cases, covers, and sleeves. They fit the 7th generation Amazon Fire 7, released in June 2017.
50 awesome literary t-shirts for book lovers
A selection of the coolest literary t-shirts that will help express how much you love books. Tees from Etsy, Zazzle, Threadless, Society6, CafePress, and Amazon.
50 best iPad cases and accessories to buy in 2018
An updated overview of the best iPad cases, sleeves, and accessories from around the web, including cases for iPad 9.7, and newest iPad Pro models: 10.5 and 12.9.