Tips & more

Stunning idea: digital library in Bucharest subway station (pictures)

Bucharest subway commuters can scan QR codes from the book spines to download them to their smartphones.

Vodafone Romania, in collaboration with a publishing house Humanitas, launched an ambient advertising campaign, which is simply fantastic. A Victoria Square metro station was turned into… a digital library.

The walls are being covered with large format posters, from top to bottom. Bucharest commuters who enter the station suddenly discover that they’re in an impressive library.

The brightest idea comes now. You can use your smartphone to scan QR codes visible on the spines of the books – to actually start reading a book in no time.

Once you grab the code, you’ll be redirected to a mobile site powered by Humanitas. It’s a Vodafone Digital Library from where you can download free samples of 49 ebooks (epub or pdf format) and 10 audiobooks. The download is available to anyone, no matter the telecom provider they have.

One title is available for free download, the full version of Mateiu I. Caragiale’s Under the seal of mystery. If users would like to purchase any other title from Vodafone Digital Library in full version, they will be redirected to Humanitas website, where they proceed to check out.

Vodafone’s digital library on the Victoria subway station is a part of the new communication platform launched by Vodafone in May 2012.

Digital library in Bucharest underground 6

Digital library in Bucharest underground 5

Digital library in Bucharest underground 4

Digital library in Bucharest underground 3

Digital library in Bucharest underground 2

Digital library in Bucharest underground 1

Via Universign.

Check more great stuff for ebook geeks:

50 neat literary clothes and other fashion items
– November 8, 2021

Contemporary book quotes designed to look like old book titles
– July 26, 2021

12 fascinating book machines before the Kindle
– March 22, 2021

Reading time of terms of service compared to books (infographic)
– May 12, 2020

11 beautifully illustrated foreign words that don’t translate to English
– April 24, 2020

Recommendation box

Gifts for modern book lovers in 2022

Based on recommendations from top tech sites and customer reviews.

• • •

Breathable 3D sleep headphones

Breathable 3D sleep headphones – great for audiobooks

This cozy and breathable sleeping mask has a special 3D shape which will not put pressure on your eyeballs and face. It features built-in Bluetooth earbuds with a playback time reaching 10 hours.

Amazon

• • •

Cute book sleeve

Cute book sleeve – great for print books and e-readers

From The Great Oak comes a large zippered book sleeve with a cozy and bright pattern. The soft middle layer is designed to keep your books safe and comfy. It will protect not only your paperbacks, but also an e-reader.

Amazon

• • •

Hands-free pillow stand

Hands-free pillow stand – great for e-readers and print books

An improved version of a popular Lamicall tablet pillow comes now with a side pocket for a pen or small accessories. The grooves are deep enough to hold a print book. It’s made of durable materials and is available in five fashionable colors.

Amazon