Stunning idea: digital library in Bucharest subway station (pictures)

Bucharest subway commuters can scan QR codes from the book spines to download them to their smartphones.

Vodafone Romania, in collaboration with a publishing house Humanitas, launched an ambient advertising campaign, which is simply fantastic. A Victoria Square metro station was turned into… a digital library.

The walls are being covered with large format posters, from top to bottom. Bucharest commuters who enter the station suddenly discover that they’re in an impressive library.

The brightest idea comes now. You can use your smartphone to scan QR codes visible on the spines of the books – to actually start reading a book in no time.

Once you grab the code, you’ll be redirected to a mobile site powered by Humanitas. It’s a Vodafone Digital Library from where you can download free samples of 49 ebooks (epub or pdf format) and 10 audiobooks. The download is available to anyone, no matter the telecom provider they have.

One title is available for free download, the full version of Mateiu I. Caragiale’s Under the seal of mystery. If users would like to purchase any other title from Vodafone Digital Library in full version, they will be redirected to Humanitas website, where they proceed to check out.

Vodafone’s digital library on the Victoria subway station is a part of the new communication platform launched by Vodafone in May 2012.

Digital library in Bucharest underground 6

Digital library in Bucharest underground 5

Digital library in Bucharest underground 4

Digital library in Bucharest underground 3

Digital library in Bucharest underground 2

Digital library in Bucharest underground 1

Via Universign.

Check more great stuff for ebook geeks:

Want even more? Check out all articles in this topic: Geek stuff.

Start the discussion

Interesting: Stunning idea: digital library in Bucharest subway station (pictures) ebookfriendly.com...
132.4K friends
41.5K followers

Tips and tricks

Kindle app for iPad and iPhone - the ultimate guide

The ultimate guide to using Kindle app for iPad and iPhone

Are you a happy iPhone or iPad owner? Take a look at the benefits of the free Kindle app for iOS: save for later, listen to audiobooks, enhance the reading experience, and more.

Add Audible narration to Kindle for iOS and enjoy Whispersync for Voice

How to add Audible narration to Kindle for iPad and iPhone

Want to listen to audiobooks on your iOS device? You can get a dedicated app, but you can also do it with your Kindle app.

Gift ideas

Amazon Kindle Fire HD 10 2017 cases, sleeves, and accessories

15 awesome case covers for your new Amazon Fire HD 10 (2017)

All-new Amazon Fire HD 10 (2017) cases, sleeves, and accessories you can already get. The list is frequently updated with new items.

Gift guide for book lovers - top bookish gifts of 2017

15 best bookish gifts of 2017 – a holiday gift guide for book lovers

A holiday gift guide for anyone who wants to find a gift for the book lover. Books, special book editions, subscriptions, personal accessories, jewelry, home decor, and more.

Best 50

The best Kindle case covers, sleeves, and accessories

50 best Kindle cases and accessories to buy in 2018

Find the best Kindle cases and accessories for the basic Kindle, Paperwhite, Voyage, and Oasis. The list includes items not only from Amazon, but also Etsy, Caseable, eBay, and other sites.

Best Kobo cases and accessories

50 best Kobo cases, sleeves, and accessories

An updated list of the best Kobo case covers, sleeves, and accessories. Kobo Aura One, Aura Edition 2, Aura H2O, Mini, Glo HD, Touch 2.0.

Get free updates via email

Powered by MailChimp
You'll receive email digests on Fridays at 2pm GMT / 10am EST.