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Stunning idea: digital library in Bucharest subway station (pictures)
Bucharest subway commuters can scan QR codes from the book spines to download them to their smartphones.
Vodafone Romania, in collaboration with a publishing house Humanitas, launched an ambient advertising campaign, which is simply fantastic. A Victoria Square metro station was turned into… a digital library.
The walls are being covered with large format posters, from top to bottom. Bucharest commuters who enter the station suddenly discover that they’re in an impressive library.
The brightest idea comes now. You can use your smartphone to scan QR codes visible on the spines of the books – to actually start reading a book in no time.
Once you grab the code, you’ll be redirected to a mobile site powered by Humanitas. It’s a Vodafone Digital Library from where you can download free samples of 49 ebooks (epub or pdf format) and 10 audiobooks. The download is available to anyone, no matter the telecom provider they have.
One title is available for free download, the full version of Mateiu I. Caragiale’s Under the seal of mystery. If users would like to purchase any other title from Vodafone Digital Library in full version, they will be redirected to Humanitas website, where they proceed to check out.
Vodafone’s digital library on the Victoria subway station is a part of the new communication platform launched by Vodafone in May 2012.
Via Universign.
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Cute book sleeve – great for print books and e-readers
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Hands-free pillow stand – great for e-readers and print books
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About Piotr Kowalczyk
Ad-man who decided to devote his life to books. Ebook enthusiast, self-published author, and part-time designer. Prefers reading on his iPhone, but when it comes to history books – Piotr always picks print.
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Libraries Matter T-shirt
Libraries and librarians matter more than ever before – express that you support them with this vintage-style design. Nine colors to choose from, in men, women, and youth fit type. ▸ Library gifts
Our score: 8.3/10
Amazon $14.99
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Instead of comments
The Midnight Library
by Matt Haig
A Conversation About Rain
Nineteen years before she decided to die, Nora Seed sat in the warmth of the small library at Hazeldene School in the town of Bedford. She sat at a low table staring at a chess board.
‘Nora dear, it’s natural to worry about your future,’ said the librarian, Mrs Elm, her eyes twinkling.
Mrs Elm made her first move. A knight hopping over the neat row of white pawns. ‘Of course, you’re going to be worried about the exams. But you could be anything you want to be, Nora. Think of all that possibility. It’s exciting.’
‘Yes. I suppose it is.’
‘A whole life in front of you.’
‘A whole life.’
‘You could do anything, live anywhere. Somewhere a bit less cold and wet.’
Nora pushed a pawn forward two spaces.
It was hard not to compare Mrs Elm to her mother, who treated Nora like a mistake in need of correction. For instance, when she was a baby her mother had been so worried Nora’s left ear stuck out more than her right that she’d used sticky tape to address the situation, then disguised it beneath a woollen bonnet.
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Devices are not dangerous for literature. People can be dangerous for literature. People, for example, who do not read.
– László Krasznahorkai –
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Featured
Innovative pillow stand for hands-free use
From Lamicall comes a brand-new pillow stand with an “open jaw” design, a stylus holder, and a large pocket for your phone or charger. A perfect tablet or e-reader stand for hands-free use: reading, watching, or video calls.
Our score: 8.2/10
Amazon $29.99
