Stunning idea: digital library in Bucharest subway station (pictures)

Bucharest subway commuters can scan QR codes from the book spines to download them to their smartphones.

Vodafone Romania, in collaboration with a publishing house Humanitas, launched an ambient advertising campaign, which is simply fantastic. A Victoria Square metro station was turned into… a digital library.

The walls are being covered with large format posters, from top to bottom. Bucharest commuters who enter the station suddenly discover that they’re in an impressive library.

The brightest idea comes now. You can use your smartphone to scan QR codes visible on the spines of the books – to actually start reading a book in no time.

Once you grab the code, you’ll be redirected to a mobile site powered by Humanitas. It’s a Vodafone Digital Library from where you can download free samples of 49 ebooks (epub or pdf format) and 10 audiobooks. The download is available to anyone, no matter the telecom provider they have.

One title is available for free download, the full version of Mateiu I. Caragiale’s Under the seal of mystery. If users would like to purchase any other title from Vodafone Digital Library in full version, they will be redirected to Humanitas website, where they proceed to check out.

Vodafone’s digital library on the Victoria subway station is a part of the new communication platform launched by Vodafone in May 2012.

Digital library in Bucharest underground 6

Digital library in Bucharest underground 5

Digital library in Bucharest underground 4

Digital library in Bucharest underground 3

Digital library in Bucharest underground 2

Digital library in Bucharest underground 1

Via Universign.

Check more great stuff for ebook geeks:

Tips and tricks

The waterproof Kobo Aura H2O Edition 2 launched in 2017

Waterproof Kobo Aura H2O 2017 – tech specs, comparisons, pics, more

Everything you wanted to know about the new waterproof 6.8-inch Kobo Aura H20 (2017). Product details, comparisons with other waterproof e-readers, full tech specs, and more.

Here are all Marvel comics available via Kindle Unlimited and Amazon Prime Reading

These Marvel comics are included in Kindle Unlimited and Prime Reading

Want to quickly check out which comics from Marvel are available in Kindle Unlimited or Amazon Prime Reading? Here’s how to do it.

Gift ideas

Best Barnes & Noble Nook Tablet 7 (2016) case covers

11 Nook Tablet 7 (2016) cases for different needs and tastes

Best examples of case covers for Barnes & Noble Nook Tablet 7 (2016) – both original and third-party.

Best book gifts from Amazon Handmade

12 best book gift ideas from Amazon Handmade

Amazon Handmade is an Etsy-like store with unique handcrafted goods. In this list you’ll see the best gifts for book lovers.

Best 50

50 most inspirational quotes from literature

50 most inspirational quotes from books

An extended list of the most inspirational book quotes of all time: J.K. Rowling, Sylvia Plath, Oscar Wilde, Neil Gaiman, John Green, among others.

Best short books for busy people

50 short books for busy people

Best short books you can read in less than three hours. Novels and novellas you can’t miss, short stories, and most interesting non-fiction books.

Let's connect

Share a comment

If you want to discuss the topic or ask a question, please share this post on social media. Make sure to mention us!

You can also contact us directly. Find more details here.

Get free updates via email

Powered by MailChimp
You'll receive email digests on Fridays at 2pm GMT / 10am EST.