Vodafone Romania, in collaboration with a publishing house Humanitas, launched an ambient advertising campaign, which is simply fantastic. A Victoria Square metro station was turned into… a digital library.
The walls are being covered with large format posters, from top to bottom. Bucharest commuters who enter the station suddenly discover that they’re in an impressive library.
The brightest idea comes now. You can use your smartphone to scan QR codes visible on the spines of the books – to actually start reading a book in no time.
Once you grab the code, you’ll be redirected to a mobile site powered by Humanitas. It’s a Vodafone Digital Library from where you can download free samples of 49 ebooks (epub or pdf format) and 10 audiobooks. The download is available to anyone, no matter the telecom provider they have.
One title is available for free download, the full version of Mateiu I. Caragiale’s Under the seal of mystery. If users would like to purchase any other title from Vodafone Digital Library in full version, they will be redirected to Humanitas website, where they proceed to check out.
Vodafone’s digital library on the Victoria subway station is a part of the new communication platform launched by Vodafone in May 2012.
Check more great stuff for ebook geeks:
Tips and tricks
Kindle Store – a guide to deals, special sections, and features
Browse Kindle Store easily. Check out this handy list with Amazon ebookstore’s most important links: deals, bestsellers, special features, help pages, and more.
Amazon Prime Reading – most important things to know
Most important things to know about Amazon Prime Reading in a form of single-minded questions and answers.
10 protective cases for your Amazon Fire HD 8 (2016)
Check out the selection of Amazon Fire HD 8 (2016) case covers that are meant to fully protect your tablet from dust, scratches, and bumps.
8 best keyboard cases you can use with your Samsung Galaxy Tab tablet
A list of the best Samsung Galaxy Tab keyboard cases. Includes both cases for specific models and universal keyboard cases.
50 best Nook cases and accessories to buy in 2017
Updated list of fashionable, well-designed Nook case covers and accessories. Nook GlowLight & GlowLight Plus, Nook Tab A 7.0, Nook Tab S2 8.0, and Nook Tab E 9.6.
50 best Samsung Galaxy Tab cases and accessories in 2017
An updated selection of the best Samsung Galaxy Tab case covers, sleeves, and accessories. Tab A, Tab S3/S2, Tab 4, and more.