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Americans are listening to more audiobooks than ever before

Americans listen to audiobooks 2020

Audiobook sales in the US totaled 1.2 billion dollars in 2019 alone – that’s 16% more than the previous year.

According to recently released results from the Audio Publishers Association’s annual sales survey, Americans are listening to more audiobooks than ever, continuing the eight-year trend of double-digit revenue growth.

“Eight straight years of double-digit revenue growth is simply phenomenal,” concludes Chris Lynch, co-chair of the APA’s Research Committee. “Even more encouraging are the continued upward trends in consumer listening behavior – both in how many titles they listen to per year and in their finding more time in their day to listen.”

What’s more, Edison Research’s national survey found that the average number of audiobooks listened to per year jumped to 8.1 in 2020 – a 1.3 increase compared to last year.

Audiobooks continue to rise in popularity among younger generations, with a little over half of all frequent audiobook listeners being under the age of 45. Quality of narration plays a key role – both non-fiction and fiction lovers prefer professional voice actors to the author as a narrator.

In terms of the most popular audiobook genre, Mysteries/Thrillers/Suspense takes the crown third year in a row, with almost four out of ten respondents saying they listen to books of this genre the most.

Interestingly, 60% of respondents own a smart speaker, but less than half of them use their devices to listen to audiobooks. Nevertheless, the share of audiobook listeners among smart speaker owners increased to 46% from 31% in 2019.

⇢ Full report

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Recommendation box

Gifts for modern bookworms in 2023

Based on recommendations from top tech sites and customer reviews.

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Coffee and candle warmer with USB charger

Coffee and candle warmer with USB charger

This innovative little accessory that guarantees your coffee or tea will be always warm. You can also use it to release the scent from your candle without lighting it. Thanks to USB port, you will be able to charge your phone while reading.

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Innovative reading light

Compact and innovative reading light

From a German brand Nachteule comes a clever book light that you attach not to a book but your reading glasses. It’s so light that you can also clip it to your earphones or hair accessories! The built-in battery will let you read 200 pages.

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Hands-free pillow stand

Hands-free pillow stand – great for e-readers and print books

An improved version of a popular Lamicall tablet pillow comes now with a side pocket for a pen or small accessories. The grooves are deep enough to hold a print book. It’s made of durable materials and is available in five fashionable colors.

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