Ad campaign brings books back to their original purpose (pictures)

Floriano Bookstore ad campaign - TV set

Floriano Bookstore ad campaign - computer

With time, after we read a certain book, we put it on a bookshelf and later “repurpose” it.

Brazilian ad agency Filadélfia prepared for Floriano Bookstore excellent print ads that give everyone a choice. Which attitude do you identify with?

Ads were created by Paulo Filipe Souza, Saul Gervásio, Dan Zecchinelli.

Via Gute Werbung.