For years, Apple was offering a web version of iTunes App Store, designed to reach users who still don’t own an iPhone or Mac.
App Store’s web incarnation, intended to provide discoverability in Google search results, was nothing more than a set of static pages presenting app details and linking to either an iOS or Mac App Store application.
The web preview of Apple iTunes Store is now called “App Store Preview” instead of “iTunes Preview.” It still offers limited functionality, but at least it doesn’t look like being borrowed from the 1st-generation iPad.
As you’ll see, the new look is resembling the design of iOS 11, with a lot of space, big bold headers, and much cleaner look. Now you don’t need to scroll horizontally to see all iPhone and iPad screenshots.
One disadvantage of the new web interface is that you can’t open image files so that you could have a closer look at the app’s design.
The new web preview of Apple App Store
Google Play Books for iOS
Before the redesign. The screenshot of the web preview of Apple App Store was taken using Wayback Machine cached version from December 3, 2017.
After the redesign. If app developers prepared iPhone X screen simulations, they are now shown in the web preview of Apple App Store.
Notability for Mac
Before the redesign. The screenshot of the web preview of Apple App Store was taken using Wayback Machine cached version from October 4, 2017.
After the redesign. Screenshots are now shown above the app’s description.
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More to explore: