Digital Book World, a publishing news platform, has revealed highlights of the survey, conducted in cooperation with PlayCollective, a global strategy and research company.
As much as 45% of parents with children between the ages of 2 and 13 plan to buy a new device for their children to use in order to read ebooks.
Of those parents who already own a device, 50 percent are planning to purchase a new one this season, up 4 percent from last year, and more than half (58 percent) of these parents intend for the device to belong primarily to their child.
75% of parents plan to purchase new ebooks for their children this holiday season, up 2% from last year. The average spending is $26.14.
The complete results of the survey will be released at Digital Book World 2015.
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