On July 12, 2016, Amazon runs for the second time in history a huge deal event that’s addressed exclusively to Amazon customers who have Prime membership.
What is Amazon Prime? It’s yearly a membership program offered by Amazon.
For $99 a year Prime members have unlimited free two-day shipping on 20 million items, unlimited streaming of thousands of movies, and more than one million songs. They can also borrow one Kindle book a month from Kindle Owners’ Lending Library, featuring over one million titles.
Amazon claims that Prime Day is the second biggest deal during the year, after Black Friday. Actually, last year, twice as many TV sets were sold during Prime Day compared to Black Friday and Cyber Monday combined.
Just like a year ago, Amazon Prime is a worldwide event – not only in the US but also for customers of every other localized Amazon store, where Prime membership is offered: UK, Spain, Japan, Italy, Germany, France, Canada, Belgium, and Austria.
The deals listed below are addressed to US customers. They are valid on Tuesday, July 12, 2016, and end on midnight, Pacific Daylight Time.
Still hesitating whether to join Prime or not? Check out our extensive overview of Amazon Prime, with usage tips, things to know, and cost calculations.
Find the best Kindle cases and accessories in one frequently updated list. It includes items not only from Amazon, but also Etsy, Caseable, eBay, and other sites.
Amazon Prime Day 2016 Kindle and Fire deals
Last year only one Kindle e-reader was discounted. Today, there is almost an entire range featured in Prime Day Kindle e-reader deals.
Among them, you’ll find the newest entry-level Kindle model, that has been released on June 22, and is shipping for just a couple of days.
All new Kindle 8 (2016) is much thinner and lighter than its predecessor. It comes in two body colors – White and Black – and comes equipped with accessibility feature called VoiceView that activates via the built-in Bluetooth audio.
You can have the fresh new Kindle for $49.99 instead of
$79.99 (the version with special offers).
The same discount – $30 – is applied to the version without ads, so today you’ll pay for it $69.99 (
The 2016 Kindle is not the only e-reader from Amazon, that’s offered today with a huge discount. All other models, except the top-end Kindle Oasis, are featured.
Look how much you can save during Prime Day 2016 on Kindle e-readers:
- save $30 on Kindle Paperwhite – the updated Kindle Paperwhite comes not only in Black, but also in White, and both color versions are discounted; prices start at $89.99 (
$119.99) – you save 25%,
- save $40 on Kindle Paperwhite Essentials Bundle – this deal is claimed by the biggest number of Amazon Prime members. The bundle includes the e-reader, case cover, and power adapter. You’ll pay today $119.97 and save $60 from a regular price of
- save $50 on Kindle Voyage – the premium e-reader from Amazon is rarely discounted – but today it is. You can keep $50, and pay $149.99 (
$199.99) for the Wi-Fi version with special offers,
- save $75 on Kindle Voyage Essentials Bundle – the bundle includes the e-reader, the case (original Amazon Leather Cover), and power adapter. Today’s price is $204.97 instead of the regular
The most affordable tablet from Amazon is now even cheaper.
Amazon Fire 7, the $49 entry-level tablet that features 1024 × 600 px display and 8 or 16 GB of internal storage, is today $33.33. You’ll save one-third of the price – $17.
The tablet is available in four colors: Black, Blue, Magenta, and Tangerine. It has a micro SD card slot so that you can add up to 128 GB of additional storage. The battery guarantees up to 7 hours of reading, surfing the web, watching videos, and listening to music.
If you want to give your new Fire tablet a solid protection, make sure to check our out list of affordable Amazon Fire 7 cases and covers.
The deal on Amazon Fire 7 is not the only one Amazon offers for the range of their Fire devices.
On a list of Prime Day deals on Amazon devices you’ll find, among others:
- save up to $40 on Fire Kids Edition – today’s price is $69.99, instead of
$99.99for an 8 GB version,
- save $80 on Fire HD 10 – Amazon’s largest-display and thinnest tablet costs now $149.99, and you save as much as %35 of its regular price,
- save $15 on Fire TV Stick – you can have 38% off the regular price
$39.99, and pay today only $24.99.
Save of Certified Refurbished Kindle and Fire models
If you are looking for deeper discounts, you can consider getting the older model that’s have been refurbished to look and work like new.
During Prime Day 2016, a couple of Amazon devices are offered at highly attractive prices:
- Certified Refurbished Kindle E-reader – the previous-generation Kindle, released in 2014 is now available in the Kindle Outlet for $39.99,
- Certified Refurbished Fire HD 7 Tablet – if you prefer the 7-inch Fire with a HD screen, the refurbished version costs today for Prime members only $49.99 instead of
- Certified Refurbished Kindle Paperwhite – save $30, and pay today $79.99 instead of
Today only, you can also save between 25% and 40% on Kindle Unlimited ebook subscription.
Kindle Unlimited is a monthly subscription – you pay $9.99 for one month in advance.
If you decide to save on Kindle Unlimited during Prime Day 2016, you’ll pay in advance for one of the plans:
- 6 months – $44.95
$59.94– you save 25%,
- 12 months – $80.32
$119.88– you save 33%,
- 24 months – $143.85
$239.76– you save 40%.
So, if you pick up the 24-month plan, and would like to stop Kindle Unlimited after 6 months, you won’t get back the money for the remaining 18 months.
The savings on the Kindle Unlimited 24-month plan are $95.91. It’s almost one year of Amazon Prime membership.
To get a detailed info and a couple of usage tips, read our extensive article on Kindle Unlimited.
Check out other Prime Day 2016 deals
Go to Amazon Prime Day 2016 landing page, and you’ll be able to find your favorite deal among the thousands of featured products.
Here are the most attractive deals across all the categories:
- 2016 Model – Samsung UN55KU6600 Premium Curved 55-Inch 4K Ultra HD Smart TV for $649.99 – Amazon Exclusive
- 2016 Model – Samsung UN55KU6300 55-Inch 4K Ultra HD Smart TV for $549.99 – This is not the 2015 Black Friday model that other retailers are clearing out
- Save $50 on Amazon Echo
- Save $30 on Amazon Fire TV
- Save $15 on Fire TV Stick
- Up to 50% off top toy brands including Nerf, Barbie, Fisher-Price and more
- Up to 50% off electric shavers, hair tools, and more
- 30% off clothing, shoes, jewelry, watches & more
- Up to 60% off athletic shoes
- Save up to 65% on Fast & Furious 7-movie collection on Blu-Ray and DVD
- Save big on Coleman Road Trip Portable Grill LXE
- 31% off Magnus Chase and the Gods of Asgard, Book 1: The Sword of Summer by Rick Riordan
- Save big on “DOOM” video game
- $25 back with $50 Luxury Beauty purchase
- Save big on select DEWALT and BLACK+DECKER products
- VIZIO 2.1 Channel Sound Stand for $89.99
- VIZIO 5.1 Channel Sound Bar for $199.99
- Samsung Curved 3D Blu-ray Player for $49.99
- RIF6 Cube 2-Inch Mobile Projector for $189.99
- $40 cash back on an Amazon Home Service of $75 or more, like House Cleaning or TV Wall Mounting
• • •
More posts for Kindle and Fire users:
- A collection of the best Kindle Daily Deals – up to 80% off today
- Today only, New York Times bestseller romances are up to 80% off on Kindle
- Valentine’s Day deals on Amazon – save up to 35% on Kindle and Fire
- Amazon will bundle Kindle e-readers with Kindle Unlimited subscription
- How to make a Kindle case from a notebook (video)
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