How do readers discover books? (infographic)

What most influences the person to pick up a book

Most readers find new books to read using social networks, such as Goodreads and Facebook, according to a new survey.

In digital times, do we still rely on newspaper or magazine reviews when looking for new books to read? How influential are social media in the book discovery process?

Consumer Insights Team at Penguin Random House have recently polled more than 40,000 readers looking for factors influencing book discovery and buying choices.

One factor doesn’t change over time. It’s recommendations from family and friends that are most influential when deciding which book to read next. 81% of the surveyed readers have admitted it.

How do we connect with our friends and family? It’s not that easy to define these days. Some of them we meet in real life. Other relations are limited to social networks.

When you take a look at other sources of book recommendations, you’ll see that it’s mostly about social media. It’s where our friends – real or virtual – are.

Goodreads leads the way with two-thirds of readers claiming they find new titles using this popular social network for book lovers.

Goodreads is followed by reviews in traditional media (49%), and Facebook (46%). Print advertising is helpful for only 23% of readers.

These proportions change with age. The younger the reader the bigger the influence of social media. Book reviews and print ads become more relevant as readers age.

Click or tap the infographic to see it in full resolution.

How do readers discover #books #infographic

Via Penguin Random House News for Authors.

More infographics to check out:

Tips and tricks

Give Kindle Unlimited as a gift - select the subscription duration

How to gift Kindle Unlimited ebook subscription

Kindle Unlimited is a monthly ebook subscription but you can gift someone a longer subscription plan – and it’s easier than you think.

Library Extension for Chrome lets find library books as you browse for them on Amazon

Chrome extension finds matching library books while you browse Amazon, Goodreads

Library Extension for Chrome lets you instantly see print or digital book availability from your local library. So, you’ve found an interesting…

Gift ideas

The best Amazon Fire HD 8 2016 case covers

10 protective cases for your Amazon Fire HD 8 (2016)

Check out the selection of Amazon Fire HD 8 (2016) case covers that are meant to fully protect your tablet from dust, scratches, and bumps.

Unique gifts for dad who loves reading books

35 gifts your dad will love as much as he loves books

A list of the unique gifts for the dad who has everything and who loves reading books. Personal accessories, home decor ideas, tech gadgets, digital subscriptions, Kindle bundles, and more.

Best 50

Best short books for busy people

50 short books for busy people

Best short books you can read in less than three hours. Novels and novellas you can’t miss, short stories, and most interesting non-fiction books.

Best Kobo cases and accessories

50 best Kobo cases, sleeves, and accessories for 2017

An updated list of the best Kobo case covers, sleeves, and accessories. Kobo Aura One, Aura Edition 2, Aura H2O, Mini, Glo HD, Touch 2.0.

Let's connect

Share a comment

If you want to discuss the topic or ask a question, please share this post on social media. Make sure to mention us!

You can also contact us directly. Find more details here.

Get free updates via email

Powered by MailChimp
You'll receive email digests on Fridays at 2pm GMT / 10am EST.