In digital times, do we still rely on newspaper or magazine reviews when looking for new books to read? How influential are social media in the book discovery process?
Consumer Insights Team at Penguin Random House have recently polled more than 40,000 readers looking for factors influencing book discovery and buying choices.
One factor doesn’t change over time. It’s recommendations from family and friends that are most influential when deciding which book to read next. 81% of the surveyed readers have admitted it.
How do we connect with our friends and family? It’s not that easy to define these days. Some of them we meet in real life. Other relations are limited to social networks.
When you take a look at other sources of book recommendations, you’ll see that it’s mostly about social media. It’s where our friends – real or virtual – are.
Goodreads leads the way with two-thirds of readers claiming they find new titles using this popular social network for book lovers.
Goodreads is followed by reviews in traditional media (49%), and Facebook (46%). Print advertising is helpful for only 23% of readers.
These proportions change with age. The younger the reader the bigger the influence of social media. Book reviews and print ads become more relevant as readers age.
Click or tap the infographic to see it in full resolution.
More infographics to check out:
Tips and tricks
Amazon Fire 7 (2017) – tech specs, comparisons, reviews, and more
Everything you wanted to know about the 2017 Fire 7 tablet from Amazon. You’ll find here a detailed overview, comparisons with other 7-inch tablets, full tech specs, and highlights from top reviews.
Amazon Charts – top 10 facts about the next-generation bestseller lists
Amazon Charts are innovative rankings of Top 20 Most Sold and Top 20 Most Read books in combined reading formats that are updated on a weekly basis.
9 gift ideas for the Kindle addict in your life
Going to buy the gift for somebody who already owns the Kindle? Ebook subscription, book-scented candles, functional accessories, book jewelry and clothing, and more.
15 cases for Amazon Fire HD 8 (2017) that combine functionality with style
Best cases for Amazon Fire HD 8 tablet released in 2017. Advanced functionality, unique style, affordable price. Folio cases, slim shell covers, felt sleeves, and keyboard cases. Enjoy!
50 best iPad cases and accessories to buy in 2017
An updated overview of the best iPad cases and accessories from around the web, including cases for iPad 9.7 2017, and iPad Pro 2017 models: 10.5 and 12.9.
50 thought-provoking quotes about libraries and librarians
A list of the best quotes about libraries and librarians, together with quotes that you can share as images.