Who is the typical ereader buyer? (infographic)

Good folks from BlueKai have put together a nice infographic about buyers of e-readers and tablets.

Check the part which lists groups of customers, who are most likely to buy e-readers. I’m not sure if it includes only dedicated e-reading devices with e-ink screen, as at the beginning of the infographic it’s stated that “everyone knows e-readers like the Amazon Kindle Fire”.

The finding that gift card buyers are most willing to buy e-readers is extremely interesting. E-readers and tablets become cheaper and cheaper and they enter the gift card price range, what makes them especially attractive to consider as gifts – to give or receive. And Christmas is not the only time to think about it.

Click on image to enlarge. Find also other infographics collected at Ebook Friendly.

Source CloudBlue, via The Digital Reader