Hilarious spoof ad shows a book alternative to Apple Watch (video)

As every new product from Cupertino, the Apple Watch triggered an endless number of parodies. This one, made by Waterstones, is by far the funniest one.

“A new page in wearable technology” offers patented Brain and Optics Optimal Konnection System (B.O.O.K.S.), featuring “26 individual characters which, when put together into ‘words’ and ‘sentences’, delivers a unique reading sensation.”

It looks exactly like paper because, if you look closely, you’ll see that it is paper.

Watching the video is entertaining, but the fun continues on the blog entry introducing the Waterstones Watch. I especially like the disclaimer.

Check out more videos below:

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