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Tablet and smartphone usage is exploding (infographic)
It’s pretty clear that multi-purpose mobile devices, tablets and smartphones, are taking over the world, but what figures stand behind it?
Check out this infographic freshly released by Illuminas, a global market research company. The chart is based on recent Illuminas study conducted for the Consumer Electronics Association (CEA). The study explores the multi-device lifestyle and provides insights on how and why consumers are using mobile devices.
It’s interesting to see that as much as 61% of tablet owners use their devices to read ebooks, only 5% less than watching videos. It gets even more surprising with smartphones. For 62% of owners smartphones are a primary device for reading ebooks – and that’s more than listening to music (59%) or playing games (only 39%).
Among single-purpose devices that are at risk to become obsolete there are mp3 player, GPS, camcorder – and e-reader. We already covered a Consumer Attitudes Toward E-Book Reading study which showed that for the first time tablets have become consumers’ preferred e-reading devices, overtaking dedicated e-readers.
What the Illuminas infographic doesn’t show, but study does, is how tablets and smartphones “are impacting use and future purchase intent for standalone consumer electronic devices.” Highlights from the study were published in a press release by the CEA. Non-members may buy the report in the CEA store.
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About Piotr Kowalczyk
Ad-man who decided to devote his life to books. Founder of Ebook Friendly, ebook enthusiast, and self-published short story author. Prefers reading on his iPhone, but when it comes to history books – Piotr always picks print.
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Tablet and smartphone usage is exploding (infographic) https://ebookfriendly.com/tablet-and-smartphone-usage-is-exploding-infographic/ via @ebookfriendly
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Instead of comments
The Ballad of Songbirds and Snakes
by Suzanne Collins
Part 1: The Mentor
Coriolanus released the fistful of cabbage into the pot of boiling water and swore that one day it would never pass his lips again. But this was not that day. He needed to eat a large bowl of the anemic stuff, and drink every drop of broth, to prevent his stomach from growling during the reaping ceremony. It was one of a long list of precautions he took to mask the fact that his family, despite residing in the penthouse of the Capitol’s most opulent apartment building, was as poor as district scum. That at eighteen, the heir to the once-great house of Snow had nothing to live on but his wits.
His shirt for the reaping was worrying him. He had an acceptable pair of dark dress pants bought on the black market last year, but the shirt was what people looked at. Fortunately, the Academy provided the uniforms it required for daily use. For today’s ceremony, however, students were instructed to be dressed fashionably but with the solemnity the occasion dictated. Tigris had said to trust her, and he did. Only his cousin’s cleverness with a needle had saved him so far. Still, he couldn’t expect miracles.
The shirt they’d dug from the back of the wardrobe—his father’s, from better days—was stained and yellowed with age, half the buttons missing, a cigarette burn on one cuff. Too damaged to sell in even the worst of times, and this was to be his reaping shirt? This morning he had gone to her room at daybreak, only to find both his cousin and the shirt missing. Not a good sign. Had Tigris given up on the old thing and braved the black market in some last-ditch effort to find him proper clothing? And what on earth would she possess worth trading for it? Only one thing—herself—and the house of Snow had not yet fallen that far. Or was it falling now as he salted the cabbage?
326 words read…
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The most technologically efficient machine that man has ever invented is the book.
– Northrop Frye –
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