Steve Jobs about reading, in the interview for The New York Times in 2008 (quote)
The long-expected Apple event begins right now. 7-inch iPad Mini, and a huge update to iBooks and iBooks Store are going to be announced today.
It’s the best time to bring back a thought about reading Steve Jobs shared with two columnists from The New York Times, John Markoff and David Pogue, right after the introduction of MacBook Air at the Macworld Expo, on January 15, 2008.
Regarding Apple’s competition, and Amazon in particular, Jobs said that Kindle would go nowhere because Americans have stopped reading.
From “The Passions of Steve Jobs”, The New York Times, online edition, January 15, 2008:
It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.
Sure, it’s not one of the most important quotes from Steve Jobs, but it very well explains why Apple’s e-reading ecosystem was introduced as late as in 2010, with the introduction of the first-generation iPad. For the three years, since 2007, people were reading on their iPhones despite Jobs’ belief, using such legendary applications as Stanza (which was, by the way, bought by Amazon).
It’s good that Apple in the end seriously attempts to take the hearts of book lovers. The only question is whether it’s not too late for Apple to call it revolutionary.
More quotes on Ebook Friendly:
This popular list updated for 2020 includes advanced charging solutions, adapters and flash drives, accessories compatible with iPadOS, home appliances, organizers, and more!
About Ola Kowalczyk
She writes about how books and libraries evolve in digital age. A frequent visitor of her favorite local library. She does not prefer any particular format – all books are equal.
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A Woman of No Importance:
The Untold Story of the American Spy Who Helped Win World War II
by Sonia Purnell
France was falling. Burned-out cars, once strapped high with treasured possessions, were nosed crazily into ditches. Their beloved cargoes of dolls, clocks, and mirrors lay smashed around them and along mile upon mile of unfriendly road. Their owners, young and old, sprawled across the hot dust, were groaning or already silent. Yet the hordes just kept streaming past them, a never-ending line of hunger and exhaustion too fearful to stop for days on end.
Ten million women, children, and old men were on the move, all fleeing Hitler’s tanks pouring across the border from the east and the north. Entire cities had uprooted themselves in a futile bid to escape the Nazi blitzkrieg that threatened to engulf them. The fevered talk was of German soldiers stripped to the waist in jubilation at the ease of their conquest. The air was thick with smoke and the stench of the dead. The babies had no milk, and the aged fell where they stood. The horses drawing overladen old farm carts sagged and snarled in their sweat-drenched agony. The French heat wave of May 1940 was witness to this, the largest refugee exodus of all time.
Day after day a solitary moving vehicle weaved its way through the crowd with a striking young woman at the wheel. Private Virginia Hall often ran low on fuel and medicines but still pressed on in her French army ambulance toward the advancing enemy. She persevered even when the German Stukas came screaming down to drop 110-pound bombs onto the convoys all around her, torching the cars and cratering the roads. Even when fighter planes swept over the treetops to machine-gun the ditches where women and children were trying to take cover from the carnage. Even though French soldiers were deserting their units, abandoning their weapons, and running away, some in their tanks. Even when her left hip was shot with pain from continually pressing down on the clutch with her prosthetic foot.
325 words read…
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