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Steve Jobs about reading, in the interview for The New York Times in 2008 (quote)
The long-expected Apple event begins right now. 7-inch iPad Mini, and a huge update to iBooks and iBooks Store are going to be announced today.
It’s the best time to bring back a thought about reading Steve Jobs shared with two columnists from The New York Times, John Markoff and David Pogue, right after the introduction of MacBook Air at the Macworld Expo, on January 15, 2008.
Regarding Apple’s competition, and Amazon in particular, Jobs said that Kindle would go nowhere because Americans have stopped reading.
From “The Passions of Steve Jobs”, The New York Times, online edition, January 15, 2008:
It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.
Sure, it’s not one of the most important quotes from Steve Jobs, but it very well explains why Apple’s e-reading ecosystem was introduced as late as in 2010, with the introduction of the first-generation iPad. For the three years, since 2007, people were reading on their iPhones despite Jobs’ belief, using such legendary applications as Stanza (which was, by the way, bought by Amazon).
It’s good that Apple in the end seriously attempts to take the hearts of book lovers. The only question is whether it’s not too late for Apple to call it revolutionary.
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About Ola Kowalczyk
As a frequent visitor of her favorite local library, Ola is particularly interested in how books and libraries evolve in the digital age. Ebooks, print, audiobooks – for her, all books are equal.
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Instead of comments
The Ballad of Songbirds and Snakes
The Hunger Games Prequel
by Suzanne Collins
Part 1: The Mentor
Coriolanus released the fistful of cabbage into the pot of boiling water and swore that one day it would never pass his lips again. But this was not that day. He needed to eat a large bowl of the anemic stuff, and drink every drop of broth, to prevent his stomach from growling during the reaping ceremony. It was one of a long list of precautions he took to mask the fact that his family, despite residing in the penthouse of the Capitol’s most opulent apartment building, was as poor as district scum. That at eighteen, the heir to the once-great house of Snow had nothing to live on but his wits.
His shirt for the reaping was worrying him. He had an acceptable pair of dark dress pants bought on the black market last year, but the shirt was what people looked at. Fortunately, the Academy provided the uniforms it required for daily use. For today’s ceremony, however, students were instructed to be dressed fashionably but with the solemnity the occasion dictated. Tigris had said to trust her, and he did. Only his cousin’s cleverness with a needle had saved him so far. Still, he couldn’t expect miracles.
The shirt they’d dug from the back of the wardrobe—his father’s, from better days—was stained and yellowed with age, half the buttons missing, a cigarette burn on one cuff. Too damaged to sell in even the worst of times, and this was to be his reaping shirt? This morning he had gone to her room at daybreak, only to find both his cousin and the shirt missing. Not a good sign. Had Tigris given up on the old thing and braved the black market in some last-ditch effort to find him proper clothing? And what on earth would she possess worth trading for it? Only one thing—herself—and the house of Snow had not yet fallen that far. Or was it falling now as he salted the cabbage?
326 words read…
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The most technologically efficient machine that man has ever invented is the book.
– Northrop Frye –
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Sofa storage caddy – great for books, tablets, and e-readers
This updated bedside and sofa organizer is made of premium felt and can hold heaver things than ever before. It features four large pockets and 2 holes for charging cables.
Average rating: 4.4/5