Ad campaign for Sony Reader: An educated person reads one tree of books per year

Sony Reader - Oak

While saving trees seems to be a very first idea which comes to mind when digital books are to be advertised, Dentsu-Smart ad agency from Moscow gave it a very thought-provoking dimension. The campaign for Sony Reader, developed a year ago, has a tagline saying: “An educated person reads one tree of books per year. Switch to e-books.”

Everyone admits that ebooks are more convenient than print books, but educated people are also ecologically aware – and therefore campaign’s idea should be mostly appealing to them, especially when associated with a strong visual of a tree made of books.

Sony Reader campaign was created by Minailova Anastasiya, Kirill Dikov, Katerina Kovaleva, and Arakel Zatikyan.

Via Ads of the World.

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