Ad campaign for Sony Reader: An educated person reads one tree of books per year
While saving trees seems to be a very first idea which comes to mind when digital books are to be advertised, Dentsu-Smart ad agency from Moscow gave it a very thought-provoking dimension. The campaign for Sony Reader, developed a year ago, has a tagline saying: “An educated person reads one tree of books per year. Switch to e-books.”
Everyone admits that ebooks are more convenient than print books, but educated people are also ecologically aware – and therefore campaign’s idea should be mostly appealing to them, especially when associated with a strong visual of a tree made of books.
Sony Reader campaign was created by Minailova Anastasiya, Kirill Dikov, Katerina Kovaleva, and Arakel Zatikyan.
Via Ads of the World.
About Friendly Staff
A team of ebook geeks, sharing cool stuff related to ebooks, digital publishing, and the future of books.
Before you go
Ztotop Strong Magnetic Stand Case for Apple iPad 9.7
This heavy-duty case features seven stand angles, an inside Apple Pencil holder, and a strong magnetic front to easily attach to any metal surface.
Average rating: 4.6/5
What are you looking for?
Browse millions of products on Amazon.com, including bestselling books, hot new devices, and most sought-after gifts.
...or browse Amazon's popular sections
Please note that we may earn a small commission if you buy something on Amazon through the links seen in this box. Details