Ad campaign for Sony Reader: An educated person reads one tree of books per year

Sony Reader - Oak

While saving trees seems to be a very first idea which comes to mind when digital books are to be advertised, Dentsu-Smart ad agency from Moscow gave it a very thought-provoking dimension. The campaign for Sony Reader, developed a year ago, has a tagline saying: “An educated person reads one tree of books per year. Switch to e-books.”

Everyone admits that ebooks are more convenient than print books, but educated people are also ecologically aware – and therefore campaign’s idea should be mostly appealing to them, especially when associated with a strong visual of a tree made of books.

Sony Reader campaign was created by Minailova Anastasiya, Kirill Dikov, Katerina Kovaleva, and Arakel Zatikyan.

Via Ads of the World.

Start the discussion

Interesting: Ad campaign for Sony Reader: An educated person reads one tree of books per year ebookfriendly.com...
132.4K friends
41.5K followers

Tips and tricks

Here are all Marvel comics available via Kindle Unlimited and Amazon Prime Reading

These Marvel comics are included in Kindle Unlimited and Prime Reading

Want to quickly check out which comics from Marvel are available in Kindle Unlimited or Amazon Prime Reading? Here’s how to do it.

Unique features of Kindle app for iPad and iPhone

Kindle for iOS – powerful reference tools you should use more often

Kindle app for iPad and iPhone offers a few unique – and extra helpful – features that will let you learn more…

Gift ideas

Exceptional gifts for the book-loving mom

18 best gifts and accessories for the mom who loves books

Gifts your book-loving mother will be pleased to get: literary accessories, book-scented candles, bookish home decor, literature-themed jewelry and much more!

The best Amazon Fire 7 (2017 release) cases, covers, and sleeves

17 insanely colorful Amazon Fire 7 (2017) cases and sleeves

Brighten your life with the Fire 7 tablet, and brighten your Fire 7 tablet with one of these colorful cases, covers, and sleeves. They fit the 7th generation Amazon Fire 7, released in June 2017.

Best 50

The best cases and accessories for Amazon Fire tablets

50 best Amazon Fire cases and accessories to buy in 2018

A list of the best case covers and accessories for Amazon Kindle Fire tablets: Fire 7, Fire HD 8, Fire HD 10, and older models. Plus a selection of the best accessories: power chargers, screen protectors, stands, and more.

The best Apple iPad case covers, sleeves, accessories from around the web

50 best iPad cases and accessories to buy in 2018

An updated overview of the best iPad cases, sleeves, and accessories from around the web, including cases for iPad 9.7, and newest iPad Pro models: 10.5 and 12.9.

Get free updates via email

Powered by MailChimp
You'll receive email digests on Fridays at 2pm GMT / 10am EST.