Ad campaign for Sony Reader: An educated person reads one tree of books per year
While saving trees seems to be a very first idea which comes to mind when digital books are to be advertised, Dentsu-Smart ad agency from Moscow gave it a very thought-provoking dimension. The campaign for Sony Reader, developed a year ago, has a tagline saying: “An educated person reads one tree of books per year. Switch to e-books.”
Everyone admits that ebooks are more convenient than print books, but educated people are also ecologically aware – and therefore campaign’s idea should be mostly appealing to them, especially when associated with a strong visual of a tree made of books.
Sony Reader campaign was created by Minailova Anastasiya, Kirill Dikov, Katerina Kovaleva, and Arakel Zatikyan.
Via Ads of the World.
About Friendly Staff
A team of ebook geeks, sharing cool stuff related to ebooks, digital publishing, and the future of books.
Before you go
3rd-generation Amazon Echo Dot smart speaker
Amazon’s most popular Alexa-controlled speaker now comes with greatly improved sound and a new design. Available in three colors, perfect for any room.
Average rating: 4.2/5
What are you looking for?
Browse millions of products on Amazon.com, including bestselling books, hot new devices, and most sought-after gifts.
...or browse Amazon's popular sections
Please note that we may earn a small commission if you buy something on Amazon through the links seen in this box. Details