Ad campaign for Sony Reader: An educated person reads one tree of books per year

Sony Reader - Oak

While saving trees seems to be a very first idea which comes to mind when digital books are to be advertised, Dentsu-Smart ad agency from Moscow gave it a very thought-provoking dimension. The campaign for Sony Reader, developed a year ago, has a tagline saying: “An educated person reads one tree of books per year. Switch to e-books.”

Everyone admits that ebooks are more convenient than print books, but educated people are also ecologically aware – and therefore campaign’s idea should be mostly appealing to them, especially when associated with a strong visual of a tree made of books.

Sony Reader campaign was created by Minailova Anastasiya, Kirill Dikov, Katerina Kovaleva, and Arakel Zatikyan.

Via Ads of the World.

The ultimate Christmas 2019 gift guide for book lovers

Is there a book lover in your life whom you would like to give an exceptional gift this Christmas? Explore these gift lists to find the most refreshing ideas!

Best gifts