A beautiful short animation shows the benefits of Kindle Paperwhite

It’s really delightful to dig on the web such an adorable piece of creation.

This short video was produced by Trouble Makers for Amazon China, and it presents all major benefits of the Kindle Paperwhite.

In this 30-second clip you’ll see the touchscreen, ebook library, reading in the bright sun or in the dark.

The TV spot embraces the Paperwhite’s fusion of technology and the evocative macrocosm of the written word with physical puppetry complimented by hand-drawn computer animation.

The script was originated in 2014 by the creative team from DDB China, Tim Paradise and David Li. It’s perfect for the Kindle Paperwhite 2015, too.

Via Behance.

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