Papercut app for iPad is designed to enhance reading experience (video)

Papercut is a new application for iPad (AppStore link), which provides a new way for authors and publishers to reach and engage audiences and immerse them in their content.

The app presents short passages of text at a time and triggers relevant video, animation, image sequences and sound content related to the narrative. Moving away from the text heavy, standard page turn functionality, the reader can simply and elegantly scroll through a true interactive experience with seamless swipes.

Via YouTube.