Kobo finally starts selling devices directly from its website

Kobo sells devices online on Kobo.com

So far, if you wanted to buy a Kobo ereader or tablet, you had to buy it either in retail stores in a few countries, or online – but not directly on Kobo ebookstore.

It was strange that the major global ebook distributor was not making it easy to buy devices at the same place where the content for these devices. Now it has changed. Kobo has just released a press release, informing that the entire line of Kobo devices (Mini, Touch, Glo, and Arc) is available for purchase directly through its website.

Kobo Inc., a global leader in eReading, today announced that its Family of eReaders is available for purchase directly at Kobo.com for customer in Canada and the United States. The world-class family of eReaders includes the award-winning Kobo Touch™, the Parent Tested, Parent Approved™ Kobo Glo and Kobo Mini E Ink eReaders, and Kobo Arc 7″ Google-certified Android tablet. Kobo eReader accessories will also be available for sale online.

As you see, there is an important limitation. Only users from Canada and US are eligible to shop devices in Kobo store. If you’re not disappointed yet, you can get a Kobo from a variety of retailers in US, Canada, and Europe, including: Best Buy, Indigo-Chapters, Toys’R’Us, Target, FNAC, Mondatori, Libris, Redcoon, MediaMarkt, Staples, or Saturn.

Check out the entire list of “where-to-buy” places (for Mini, but they are the same for all models).  Again, this is strange that the list doesn’t contain Kobo shop on Buy.com. Both Kobo and Buy.com are owned by the same company, Rakuten, and there shouldn’t be a huge problem in linking the sites. Just the opposite: Buy.com should be highlighted as a preferred destination for everyone who wants to buy Kobo and does not live in US or Canada.