How attractive is Kindle Daily Deal (report)

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Kindle Daily Deal started on August 24th and it’s good to have a look at what were the prices and how much we were able to save. I’ve analyzed first 50 books featured at KDD and prepared a mini-report.

First, let me share the highlights:

Average price of KDD book: $1.75

Average discount in $: 6

Average discount in %: 78

The highest KDD price: $3.99

The lowest KDD price: $0.49

Below you’ll see three charts and at the end of a post there is a table with all 50 books and their prices/discounts.

Chart 1 shows price split. The most popular price range was $1 – $1.99. Half of books were priced like this. 17 books had a price tag below $1. The lowest KDD price, $0.49, was given to a Kindle Single book by Oliver Broudy, The Saint (the regular price is $1.99). Why am I highlighting it – because you can save with KDD on books, which are already very cheap.

If you’re interested at the level of discounts, check chart 2. All books were discounted by 57% (Water for Elephants by Sara Gruen) and more. The most popular discount level was between 70 and 79% – 25 books come here.

As I’m very much focused on giving the outlook for international Kindle users, I’ve also prepared a chart about international availability. What I’ve been able to check was whether the books were available for my location (Europe). So, in chart 3 Yes means that the book was available for sale in Europe – which doesn’t exactly mean that it was available in other locations, but it most probably was – as this comparison of international availability of Kindle bestsellers shows. In the table every book available internationally is marked with a star (*).

One-third of books has limited international availability, which is not as bad as I originally predicted. What’s more important, KDD prices for international users are the same as in US, no international fee is applied – so it’s a really attractive promotion, no matter which country you live.

I was hoping to have more bestsellers in KDD, but on the other hand if a book is selling extremely well, its author/publisher doesn’t feel the need to lower the price. However, I think that for pre-Christmas time Amazon will try to convince publishers to devote for KDD some really exciting titles.

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You can get alerts for Kindle Daily Deal either by RSS or email, so that you won’t miss any exciting KDD title in the future. Enjoy the charts and please let me know how else I can help you dig into the Kindle Daily Deal topic.

Chart 1: Prices of Kindle Daily Deal books

Chart 2: Discount levels of Kindle Daily Deal books

Chart 3: International availability of Kindle Daily Deal books

Table: Books featured at Kindle Daily Deal

From August 24th till October 12th, 2011, (*) means that the book is available internationally
Title and Author Yesterday’s $ Discount $
KDD $ Save
The Miraculous Journey of Edward Tulane – Kate DiCamillo * 5.59 4.20 1.39 75%
Water for Elephants – Sara Gruen 6.99 4.00 2.99 57%
Elizabeth Street – Laurie Fabiano * 7.99 6.00 1.99 75%
Food Inc.: A Participant Guide – Karl Weber * 8.52 7.03 1.49 83%
The Lincoln Lawyer: A Novel – Michael Connelly 7.99 5.00 2.99 63%
Hidden in Plain View – Blair S. Walker * 7.99 7.00 0.99 88%
Darkness Visible: A Memoir of Madness – William Styron * 9.84 8.35 1.49 85%
Poke the Box – Seth Godin * 6.64 5.15 1.49 78%
The Five Dysfunctions of a Team – Patrick M. Lencioni * 11.04 8.05 2.99 73%
Battlefield Earth: A Saga of the Year 3000 – L. Ron Hubbard * 4.99 3.84 0.99 74%
Alison Wonderland – Helen Smith * 3.99 3.00 0.99 75%
Thirteen Hours – Deon Meyer 7.59 5.60 1.99 74%
The Grove – John Rector * 7.99 6.00 1.99 75%
Bonhoeffer: Pastor, Martyr, Prophet, Spy – Eric Metaxas * 9.90 7.91 1.99 80%
The End of America – Naomi Wolf * 9.99 7.20 2.79  72%
Beautiful Creatures – Kami Garcia 9.99 7.00 2.99 70%
Barefoot: A Novel – Elin Hilderbrand  9.99 8.00 1.99 80%
Bike Snob – BikeSnobNYC * 8.60 5.61 2.99 80%
Thunder Dog – Michael Hingson * 8.49 5.50 2.99 65%
The Last Worthless Evening – Andre Dubus * 9.99 8.00 1.99 80%
Soulless (The Parasol Protectorate) – Gail Carriger 7.99 6.00 1.99 75%
Life – Keith Richards 9.99 6.00 3.99 60%
The Way of Shadows (The Night Angel Trilogy) – Brent Weeks 7.99 6.00 1.99 75%
A Thousand Tomorrows – Karen Kingsbury 8.99 7.00 1.99 78%
The Tale of Despereaux – Kate DiCamillo * 6.39 5.40 0.99 85%
House Rules: A Joe DeMarco Thriller – Mike Lawson 6.39 5.40 0.99  85%
Pig Island – Mo Hayder 4.80 3.91 0.99 79%
Gotham : A History of New York City to 1898 – Mike Wallace * 14.30  12.81 1.49 90%
True Detective (Nate Heller) – Max Allan Collins * 7.99 7.00 0.99 88%
Bismarck : A Life – Jonathan Steinberg 9.99 8.50 1.49 85%
Listen To Your Heart – Fern Michaels * 3.25 2.26 0.99 70%
Page from a Tennessee Journal – Francine Thomas Howard * 7.99 6.00 1.99 75%
The Fifth Woman (Kurt Wallander Mysteries) – Henning Mankell  7.19 5.20 1.99 72%
Brain Rules – John Medina * 7.16 5.67 1.49 79%
West of the Tularosa – Louis L’Amour * 5.59 4.60 0.99 82%
Farewell – Eric Raynaud * 7.99 7.00 0.99 88%
The Saint (Kindle Single) – Oliver Broudy * 1.99 1.50 0.49 75%
Breakfast of Champions – Kurt Vonnegut * 3.99 3.00 0.99 75%
Mercury Falls – Robert Kroese * 7.99 7.00 0.99 88%
The Hangman’s Daughter – Oliver Pötzsch 7.99 7.00 0.99 88%
The Justice Game – Randy Singer * 8.69 6.70 1.99 77%
Winter Sea – Susanna Kearsley 7.69 5.70 1.99 74%
Today We Are Rich – Tim Sanders * 9.99 8.00 1.99 80%
Celia and the Fairies – Karen McQuestion * 2.99 2.00 0.99 67%
The Dead Saint (Bishop Lynn Peterson) – Marilyn Brown Oden * 9.47 7.48 1.99  79%
Eye of the God – Ariel Allison * 9.99 8.00 1.99 80%
Brown’s Requiem – James Ellroy 9.99 8.00 1.99 80%
Slim to None – Jenny Gardiner * 4.61 3.62  0.99 79%
Eyewall – H.W. “Buzz” Bernard *  8.99 8.00 0.99 89%
Kitchen Confidential – Anthony Bourdain 6.36 4.40 1.99 70%

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