How pay-what-you-like ebooks sell (infographic)

Would you pay for the ebook if it were available for free? Ask yourself this question, because sooner or later you’ll come across a site or author that offer ebooks on a pay-what-you-like basis.

The purchase model is simple: you can download a book for the price you set up by your own. Sometimes the publisher requests the bottom-level price, sometimes it’s free – and users can download the book at no cost if they don’t feel it’s good enough to pay for.

The Digital Reader dug a very interesting infographic prepared by Techdirt.

Techdirt is a popular high-tech news blog, which published several ebooks in pdf format. They are offered for a price from free to infinity. In the infographic below you can check a split between free and paid downloads. As you see, almost half of the downloads were paid. 8% of Techdirt users paid more than $10 for a single title.

Now, back to the original question: “Would you pay for the ebook if it were available for free?” Wasn’t you first answer “sure, no”?

PS. The most interesting example of pay-what-you-like ebook site is StoryBundle (by the way, they offer now a Christmas 2012 bundle).

Pay-what-you-like ebook sales infographic by Techdirt

Via The Digital Reader.

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