Hong Kong ebookstore advertises on restaurant queue number tickets
We’re sharing regularly on Ebook Friendly the most creative ad concepts that focus on digital reading. The promo for Handheld Culture is one of the best developed so far.
Handheld Culture is an ebookstore from Hong Kong. Last year they wanted to draw attention to their offer by using an ambient media promotion instead of a regular ad campaign.
The Hong Kong branch of Grey Worldwide ad agency came up with the idea themed “Can’t wait to read a good book.” Like in any other huge city, people spend here a lot of time waiting: while commuting, in shops, and even in queues for seats in restaurants. And it’s restaurants that were picked to run the campaign.
Restaurant tickets were used as a promotional medium. Short excerpts from over 100 books were printed on the tickets together with QR codes to download entire books to the smartphone from Handheld Culture website.
As the agency reported on Ads of the World, in just one week over 100,000 queue tickets were distributed, resulting in a 22% click rate increase on Handheld Culture’s website and a 5% increase in sales.
The campaign started in February 2012, and was created by Kym Ma, Kristie Chen, and Jeff Tsang.
This popular list updated for 2020 includes advanced charging solutions, adapters and flash drives, accessories compatible with iPadOS, home appliances, organizers, and more!
About Piotr Kowalczyk
An ad man who decided to devote his life to books. A founder of Ebook Friendly, ebook enthusiast, and self-published short story author. He reads mostly on an iPhone, but when it comes to history books, he always picks print.
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A Woman of No Importance:
The Untold Story of the American Spy Who Helped Win World War II
by Sonia Purnell
France was falling. Burned-out cars, once strapped high with treasured possessions, were nosed crazily into ditches. Their beloved cargoes of dolls, clocks, and mirrors lay smashed around them and along mile upon mile of unfriendly road. Their owners, young and old, sprawled across the hot dust, were groaning or already silent. Yet the hordes just kept streaming past them, a never-ending line of hunger and exhaustion too fearful to stop for days on end.
Ten million women, children, and old men were on the move, all fleeing Hitler’s tanks pouring across the border from the east and the north. Entire cities had uprooted themselves in a futile bid to escape the Nazi blitzkrieg that threatened to engulf them. The fevered talk was of German soldiers stripped to the waist in jubilation at the ease of their conquest. The air was thick with smoke and the stench of the dead. The babies had no milk, and the aged fell where they stood. The horses drawing overladen old farm carts sagged and snarled in their sweat-drenched agony. The French heat wave of May 1940 was witness to this, the largest refugee exodus of all time.
Day after day a solitary moving vehicle weaved its way through the crowd with a striking young woman at the wheel. Private Virginia Hall often ran low on fuel and medicines but still pressed on in her French army ambulance toward the advancing enemy. She persevered even when the German Stukas came screaming down to drop 110-pound bombs onto the convoys all around her, torching the cars and cratering the roads. Even when fighter planes swept over the treetops to machine-gun the ditches where women and children were trying to take cover from the carnage. Even though French soldiers were deserting their units, abandoning their weapons, and running away, some in their tanks. Even when her left hip was shot with pain from continually pressing down on the clutch with her prosthetic foot.
325 words read…
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