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Funny commercial: tablets will never replace paper (video)

“Emma” is an extremely funny commercial for Le Trefle, created by Leo Burnett France, and directed by Bart Timmer. What is Le Trefle? You’ll find it out at the end of the clip. Fun guaranteed.

As a recent study by BISG shows, tablets have become a top preferred e-reading device, pushing e-readers in shadow. No matter which device will suit users most for reading digital content, paper books will last forever – and definitely not only for the purpose shown in Le Trefle commercial.

Via Book Patrol.