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This is the world’s first self-destructing book (video)

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Private Vegas by James Patterson will self-destruct 24 hours after you start reading it.

James Patterson, one of the most popular crime fiction authors, has just released the world’s first self-destructing book.

First readers who visit a Self-destructing Book webpage have a chance to read Private Vegas for free, having 24 hours before it blows up.

To start reading, visit, and login with your Facebook account, in order to get a unique code. 1,000 codes are offered at random pre-determined times. When you receive the code, you’ll be able to download Private Vegas ebook application to your iPad.

The book will be available for 24 hours from the time you activate the code by entering it into the application. A countdown clock at the top of the screen will be ticking the time until the book vanishes.

Self-destructing book on the iPad

The self-destructing book idea is in fact a smart book promotion. James Patterson partnered with ad agency Mother to create it. He wanted try something new to promote the book:

Publishing, in my opinion, needs to get out there competing with everything else in the world — movies, television, etc. etc.

There is the other, printed version of Private Vegas. If you are willing to spend $294,038, you’ll get “the most thrilling reading experience a human being could ever encounter”, and that includes, among others:

  • a first-class flight to an undisclosed location,
  • a well-trained bomb squad to handle the self-destructing book,
  • an unforgettable 5-course dinner with Mr. James Patterson.

For those of you who need more time to delve in the book, the regular version of Private Vegas launches on January 26, 2015, both in print and electronic format.

Via Mashable.

James Patterson - Private VegasPrivate Vegas

James Patterson

Las Vegas is a city of contradictions: seedy and glamorous, secretive and wild, Vegas attracts people of all kinds–especially those with a secret to hide, or a life to leave behind. It’s the perfect location for Lester Olsen’s lucrative business. He gets to treat gorgeous, young women to five-star restaurants, splashy shows, and limo rides–and then he teaches them how to kill.

Private Jack Morgan spends most of his time in Los Angeles, where his top investigation firm has its headquarters. But a hunt for two criminals leads him to the city of sin–and to a murder ring that is more seductively threatening than anything he’s witnessed before. Private Vegas brings James Patterson’s Private series to a sensational new level.

⇢ Print ⇢ Kindle

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