Concept: Amazon Stories – a new way of living out family adventures (video)

The video is a submission to Cannes ad festival, Future Lions category. Creatives Anders Halkjaer and Oscar Martinsson want to use today’s technology and combine it with the power of stories – to get families back together again.

The idea is that families can read special Kindle books with most popular children’s stories. Every story will reveal a mystery, and the ebook will transform into a map, prompting the family to play out in a neighborhood, with the benefit of both reading and burning some calories.

Via Vimeo.