The video is a submission to Cannes ad festival, Future Lions category. Creatives Anders Halkjaer and Oscar Martinsson want to use today’s technology and combine it with the power of stories – to get families back together again.
The idea is that families can read special Kindle books with most popular children’s stories. Every story will reveal a mystery, and the ebook will transform into a map, prompting the family to play out in a neighborhood, with the benefit of both reading and burning some calories.
Prime members can save up to $50 on select Kindle models, but there are also other – equally interesting – Kindle-related deals that all Amazon customers can get.