Concept: Amazon Stories – a new way of living out family adventures (video)

The video is a submission to Cannes ad festival, Future Lions category. Creatives Anders Halkjaer and Oscar Martinsson want to use today’s technology and combine it with the power of stories – to get families back together again.

The idea is that families can read special Kindle books with most popular children’s stories. Every story will reveal a mystery, and the ebook will transform into a map, prompting the family to play out in a neighborhood, with the benefit of both reading and burning some calories.

Via Vimeo.

During Prime Day 2019, several Kindle deals are available for all customers, not only Prime members

Prime members can save up to $50 on select Kindle models, but there are also other – equally interesting – Kindle-related deals that all Amazon customers can get.

Prime Day Kindle