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Black Friday 2011 by the numbers (infographic)

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Consumers are getting ready for this year’s Black Friday. Social media can bring a lot of useful data on what products are planned to be bought.

Social media listening service Mashwork prepared a detailed infographic based on analyzed conversations on Twitter surrounding Black Friday.

We were interested to know what consumers were saying about the biggest shopping day of the year.  We wanted to find out where consumers are going to be shopping, what they plan on buying, and who they are buying for, among other things.  We analyzed over 270,000 opinions to make some interesting discoveries about this year’s Black Friday.

The last part is very interesting. Despite huge buzz around the launch of Kindle Fire, for every 10 mentions of the iPad 2 there is only one mention of the Amazon tablet.

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Black Friday 2011

Via Business 2 Community.