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Amazon Kindle press conference, September 28, 2011 (video and excerpts)

If you’re interested in yesterday’s presentation of Jeff Bezos (and it is very, very interesting), we have a video for you as well as most important excerpts.

4 years ago we set out to improve upon the book. We knew we decided to reinvent something that has been around for 5 centuries. You’re rightly to receive some skepticism.

The question is: why is Kindle working? I believe it’s because Kindle is an end-to-end service. And I believe that it is because we’ve been inventing and improving this service at a rapid pace for the last four years.

What would have Kindle end-to-end service be without books to read? 4 years ago we started with 90,000 books. Today it’s 1,000,000.

You could keep your whole library with you. And the model that customers are responsible for back up their digital content – we broke that model. We said, “when you buy a Kindle book, we gonna keep it for you in the cloud and archive a copy.”

We built an ecosystem, so that you can buy once and read everywhere.

The fact that Kindle is an end-to-end service and that we have been inventing at the rapid pace that has kept Kindle the world’s No. 1 bestselling ereader. And we have more invention. Here is Kindle Touch.

Touch is the simplest way to navigate the device. We’ve also been able to make the device smaller, lighter. […] People gonna love this device.

With traditional tap zones on touch displays you can’t read left-handed. So we have fixed it. We call it Easy Reach. We rearranged the tap zones. We made Previous Page tap zone very narrow of the left-hand side.

When you buy Remains of the Day we download Remains of the Day to you. We’ve also pre-calculated all of the interesting phrases, including historical figures and so on, in Remains of the Day, so that when we download a book to you we also download a side file that has all of this interesting information.

[Bezos quotes Ricardo Bilton from ZDNet] “I don’t know what goes on psychologically, but when the average person sees a $99 price tag, something in their brain clicks. Eyes light up with dollar signs and hearts with a certain kind of deal-hungry fervor.”

Well, let the fervor begin. [a price of Kindle Touch appears – $99]

We have another device that we’re announcing today, which looks exactly like this one. It’s Kindle Touch 3G. [a price appears – $149]

Signature feature here is Free 3G Wireless. Our customers love this. […] While you’re on the go yu never have to hunt for a Wi-Fi hotspot, you never have to pay for a Wi-Fi hotspot, it works in a hundred countries around the world and it has no commitment period, no annual contract, no monthly fees.

Both of these Kindles you can pre-order staring today, and they’ll ship November 21st. We gonna sell many millions of these.

Let me ask you this question: what if you don’t need Touch? Or, what if you don’t want Touch. Then we have a 79-dollar Kindle. […] This is a solid device. This is an incredible device. What we’re doing is we’re making premium products and offering them at non-premium prices.

This device you can order today – and it ships today. We gonna sell many millions of these.

So, meet the family [three ereaders shown together]. These are premium products at non-premium prices. People gonna love these products.

For 15 years we’ve been building our media business. It has become a 15 billion dollar a year business. We have strong digital offering in every media category.

We have Amazon Web Services, Amazon Prime, Kindle, Amazon Instant Video, our MP3 store, and appstore for Android. We asked ourselves, is there some way we can bring all of these things together into a remarkable product offering the customers would love.

The answer is “yes”. It’s called Kindle Fire. […] It has all the content: a hundred thousand movies and TV shows, 17 million songs, apps from our Android Appstore, millions of books, beautiful full-color magazines.

And all of the content on this device is backed up in the cloud, so that you can delete things whenever you want.

Customers love our Whispersync feature for books. […] What if Whispersync also worked with movies and TV shows? Well, it does.

So, Kindle Fire, what do you get. 15 million songs, movies, TV shows, books, magazines, apps and games. It’s light, hold it with one hand. Fast dual-core processor. IPS display, wide viewing angle, beautiful and bright. All your content backed for free in a cloud for you. Whispersync, now extended to movies and TV shows. And Amazon Silk, the cloud-accelerated web browser.

So, what’s the price of Kindle Fire? How affordable is Kindle Fire? It’s $199. This is unbelievable value. We build premium products at non-premium prices. We’re determined to do it and we’re doing it.

Via YouTube.