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50% of e-reading households in US have more than one device to read ebooks
Recently, NextMarket Insights, a research company focused on new consumer technologies, released The e-book consumer 2013 report, based on a survey of over 1200 e-reading households in the US conducted at the end of 2012.
While the full report costs $499, NextMarket shares on their blog some very interesting excerpts. The post about the rise of the multi-e-reader household is especially interesting as it summarizes the trend in embracing ebooks not by individuals, but families.
Below we visualized one of the most important learnings: as much as half of all US households that use e-reading devices, have actually more than one such device.
Michael Wolf, the founder and chief analyst at NextMarket Insights, says:
Many households that purchased a dedicated e-reader in the last few years have now also have acquired a tablet. This has resulted in a growing number of households that have multiple e-reading devices as well as “hand-me-down” e-readers.
Such a big number of households with two or more e-reading devices is a result of buying devices serving different needs (tablets vs. e-readers), but also buying a new one. The older, “hand-me-down” device is being passed on to another household member.
NextMarket Insights estimated in a report that 4.5 million e-reading devices became a hand-me-down device in 2012.
Infographic made with Infogr.am.
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About Piotr Kowalczyk
Ad-man who decided to devote his life to books. Founder of Ebook Friendly, ebook enthusiast, and self-published short story author. Prefers reading on his iPhone, but when it comes to history books – Piotr always picks print.
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50% of e-reading households in US have more than one device to read ebooks https://ebookfriendly.com/50-of-all-e-reading-households-in-us-have-more-than-one-e-reading-device/ via @ebookfriendly
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Instead of comments
The Ballad of Songbirds and Snakes
The Hunger Games Prequel
by Suzanne Collins
Part 1: The Mentor
Coriolanus released the fistful of cabbage into the pot of boiling water and swore that one day it would never pass his lips again. But this was not that day. He needed to eat a large bowl of the anemic stuff, and drink every drop of broth, to prevent his stomach from growling during the reaping ceremony. It was one of a long list of precautions he took to mask the fact that his family, despite residing in the penthouse of the Capitol’s most opulent apartment building, was as poor as district scum. That at eighteen, the heir to the once-great house of Snow had nothing to live on but his wits.
His shirt for the reaping was worrying him. He had an acceptable pair of dark dress pants bought on the black market last year, but the shirt was what people looked at. Fortunately, the Academy provided the uniforms it required for daily use. For today’s ceremony, however, students were instructed to be dressed fashionably but with the solemnity the occasion dictated. Tigris had said to trust her, and he did. Only his cousin’s cleverness with a needle had saved him so far. Still, he couldn’t expect miracles.
The shirt they’d dug from the back of the wardrobe—his father’s, from better days—was stained and yellowed with age, half the buttons missing, a cigarette burn on one cuff. Too damaged to sell in even the worst of times, and this was to be his reaping shirt? This morning he had gone to her room at daybreak, only to find both his cousin and the shirt missing. Not a good sign. Had Tigris given up on the old thing and braved the black market in some last-ditch effort to find him proper clothing? And what on earth would she possess worth trading for it? Only one thing—herself—and the house of Snow had not yet fallen that far. Or was it falling now as he salted the cabbage?
326 words read…
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Devices are not dangerous for literature. People can be dangerous for literature. People, for example, who do not read.
– László Krasznahorkai –
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