The idea for the campaign was created after reading a great article by Johann Hari for The Huffington Post, “In The Age of Distraction, We Need One Thing More Than Ever: Books“.
For us, books, no matter which form they are, print, electronic or audio, can help you overcome daily distractions caused by digital environment.
The major part of the action is a video. It’s using a provocatively simple idea to show how books can help you focus:
Video created by Piotr Kowalczyk, music: iLife Sound Effects
The film is very decent, but that’s exactly what books are about. They are patiently waiting to help you.
How to take part
It’s simple, you did it many times already – read a book. This time, to thousands of benefits the book gives, you can add one more: it will help you focus again.
How to support the campaign
Become a partner
It’s enough if you’ll embed on your blog the video with a link to this page ( http://bit.ly/read_books ).
As soon as we’ll notice incoming link, we’ll add your blog to a list of official partners of Get Focused. Read Books campaign.
Share a link
Any time you can share with your friends and followers either this page ( http://bit.ly/read_books ) or a YouTube video itself ( http://youtu.be/ERpIHwJe9g8 ). Or write how reading books helps you fight distractions and add one of those links. On Twitter you can use a tag #getfocused.
Find below a few example tweets: