Txtr ebookstore: 700,000 ebooks, 25 countries, free reading apps [videos]

Currently, there is a lot of buzz around the $13 Txtr Beagle e-reader and many people get curious about what it is and where does come from. Txtr as a brand is not as well-known as Kindle, Nook, or Kobo, but this new – and very exciting – device will definitely draw a lot of attention to the Txtr ecosystem.

The video shows that the way Txtr works is similar to what users know from their Kindle or Nook experience. The ebookstore offers a surprisingly high number of titles – over 700,000. You can connect with the ebookstore and with your personal ebook library via free mobile apps: for iPad/iPhone, and for Android tablets/smartphones.

The content in case of smaller ebookstores is always a question mark. Nobody offers that much for such low prices as Amazon. I’ve checked one book: The Casual Vacancy by J.K. Rowling. In US-localized Txtr ebookstore the title costs $14.99 – exactly the same as in the Kindle Store.

Txtr supports pdf and epub files and is compatible with Adobe DRM. The app to manage Txtr ebooks on a computer is Adobe Digital Editions. You can read more about Adobe DRM in this post.

The most surprising fact is that Txtr is already present in 25 countries. It’s localized in more countries than Kindle Store, Kobo, Google eBookstore or Nook Store. When you type txtr.com in your browser’s address bar, and you live, for instance in Poland, you’re automatically redirected to a localized Polish Txtr ebookstore (pl.txtr.com).

The list of countries includes United Kingdom, France, Italy, Spain, and Germany, where company is based. The reason why Txtr is expanding so quickly is the approach, based on “connected reading” idea. The video below is a guided tour for publishers and retailers to let them easier embrace digital reading and understand the role of Txtr.