Mashable shared this infographic two weeks ago, and it made me think of how quickly the data become outdated in such a dynamic and ever-changing topic as ebooks.
The Pew Internet study from April 2012 was used in a couple of infographics already, but what users can expect right now, is rather how ebooks and e-reading devices are going to be embraced in this year’s pre-Christmas time.
A small hint about customers’ preferences is in the part of the infographic with results of the survey, asking a question: “Which device do you own?” Kindle – 62%, Nook – 22%, the rest doesn’t really matter.
Info about international markets is very interesting. Worldwide sales of e-readers reached 12 million in 2010, and 14.7 million a year later. As international adoption of ebooks is gaining speed this year, we can expect a much bigger growth in 2012.
Click on the image to enlarge.