Publishing in the digital era [infographic]

Check this fantastic infographic prepared by Flávia Marinho for Visual Loop. Despite quite optimistic forecast about adoption rates of tablets and ereaders (up to 20%), readers still have very serious barriers to ebook adoption.

It’s not about the prices of devices and how do they perform. The biggest challenge is to overcome unwillingness to abandon the paper experience. Another thing: as much as 30% of users “never thought about it so far”.